How Bad Do You Want It?

An incredible but true account of achieving one of the most awe-inspiring midlife physical transformations ever

In October 2006, the night before he was to turn forty, Rich experienced a chilling glimpse of his future. Nearly fifty pounds overweight and unable to climb the stairs without stopping, he saw where his sedentary lifestyle was taking him. Most of us look the other way when granted such a moment of clarity, but not Rich.

The first book of its kind, Peak Performance combines the inspiring stories of top performers across a range of capabilities - from athletic, to intellectual, to artistic - with the latest scientific insights into the cognitive and neurochemical factors that drive performance in all domains. In doing so, Peak Performance uncovers new linkages that hold promise as performance enhancers but have been overlooked in our traditionally-siloed ways of thinking.

In 1982 Murakami began running to keep fit. Here he reflects on his running experiences. Equal parts travelogue, training log, and reminiscence, this revealing memoir covers his preparation for the 2005 New York City Marathon. By turns funny and sobering, playful and philosophical, this is a must-listen for fans of this masterful author and for the increasing number of people who find a similar satisfaction in running.

Full of incredible characters, amazing athletic achievements, cutting-edge science, and, most of all, pure inspiration, Born to Run is an epic adventure that began with one simple question: Why does my foot hurt? In search of an answer, Christopher McDougall sets off to find a tribe of the world's greatest distance runners and learn their secrets - and in the process shows us that everything we thought we knew about running is wrong.

Why are some athletes able to overcome overwhelming odds and rebound stronger than ever? And can we unlock the secret of their success? In The Comeback Quotient, best-selling sportswriter Matt Fitzgerald examines the science and stories behind some of the most astonishing sporting comebacks to uncover a new blueprint to survive and thrive.

Deena Kastor was a star youth runner with tremendous promise, yet her career almost ended after college, when her competitive method - run as hard as possible, for fear of losing - fostered a frustration and negativity and brought her to the brink of burnout. On the verge of quitting, she took a chance and moved to the high altitudes of Alamosa, Colorado, where legendary coach Joe Vigil had started the first professional distance-running team. There she encountered the idea that would transform her running career: the notion that changing her thinking - shaping her mind to be more encouraging, kind, and resilient - could make her faster than she’d ever imagined possible.

When Meb Keflezighi - the first person in history to win both the Boston and New York City marathons as well as an Olympic marathon medal - ran his final marathon in New York in 2017, it marked the end of an extraordinary distance-running career. Meb's last marathon was also his 26th, and each of those marathons has come with its own unique challenges, rewards, and outcomes. In 26 Marathons, Meb takes listeners on those legendary races, along every hill, bend, and unexpected turn of events that made each marathon an exceptional learning experience, and a fascinating story.

Writing from both the cutting edge of scientific discovery and the front-lines of elite athletic performance, National Magazine Award-winning science journalist Alex Hutchinson presents a revolutionary account of the dynamic and controversial new science of endurance.

Ultramarathons don't leave much room for mistakes. Don't learn the hard way: Get a jump on training for an ultramarathon with Hal Koerner's Field Guide to Ultrarunning, a comprehensive handbook to running 30 to 100 miles and beyond, authored by one of the most experienced and recognized athletes in the sport.   

The 1989 Ironman World Championship was the greatest race ever in endurance sports. In a spectacular duel that became known as the Iron War, the world's two strongest athletes raced side by side at world-record pace for a grueling 139 miles. Driven by one of the fiercest rivalries in triathlon, Dave Scott and Mark Allen raced shoulder to shoulder through Ironman’s 2.4-mile swim, 112-mile bike race, and 26.2-mile marathon. After 8 punishing hours, both men would demolish the previous record - and cross the finish line a mere 58 seconds apart.

Dr. Mark Cucuzzella explains the simple mechanics of how our bodies have evolved and adapted to run. Despite our natural ability and our human need to run, each year more than half of all runners suffer injuries. Pain and discouragement inevitably follow. Cucuzzella's book outlines the proven, practical techniques to avoid injury and reach the goal of personal fitness and overall health. 

A journey into Japan's fabled running culture from the award-winning author of Running with the Kenyans. Welcome to Japan, the most running-obsessed nation on earth, a place where a 135-mile relay race is the country's biggest annual sporting event. Thousands of professional runners compete for corporate teams in some of the most competitive races in the world. Marathon monks run a thousand marathons in a thousand days to reach spiritual enlightenment.

Ultra running defies conventional logic. Yet this most brutal and challenging sport is now one of the fastest growing in the world. But is it an antidote to modern life or a symptom of a modern illness? Adharanand Finn travelled to the heart of the sport to find out - and to see if could become an ultra runner himself. His journey took him from the deserts of Oman to the snow-capped peaks of the Rockies, and from a 24-hour track race in Tooting to his ultimate goal, the 105-mile Ultra-Trail du Mont-Blanc. 

The Brave Athlete solves the 13 most common mental conundrums athletes face in their everyday training and in races. You don't have one brain - you have three; your ancient Chimp brain that keeps you alive, your modern Professor brain that navigates the civilized world, and your Computer brain that accesses your memories and runs your habits (good and bad). They fight for control all the time and that's when bad things happen. What if you could stop the thoughts and feelings you don't want? You can.

"While the history books are filled with tales of obsessive visionary geniuses who remade the world in their images with sheer, almost irrational force, I've found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition." (From the prologue)