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How Brands Grow

What Marketers Don't Know

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How Brands Grow

Written by: Byron Sharp
Narrated by: Daniel May
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹668.00

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About this listen

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

©2010 Byron Sharp (P)2014 Audible Inc. Consumer Behaviour & Market Research Marketing Marketing & Sales
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It has almost everything a branding person may need. One of the best marketing book that breaks a lot of myths and is hard hitting.

Most imprically correct marketing book

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I am a big fan of Byron Sharp and this is a good study on how brands grow.

All aspiring management students will find this useful.

All management professionals will get new ideas and inspirations too.

Must Read / Hear for Management professionals

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authors have spend disproportionate energy to validate their hypothesis basis market data, theories and models. their inferences are quite logical and enduring esp related to Brand properties. heard this book is an induction gift for MTs at many FMCG companies, hope more structured applications will be visible basis the learnings

Evidence based reconciliation for popular theories and models

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The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement.

I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows.

No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers.

A book for un-learning and re-learning marketing

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Narrator was pathetic. Siri or Google Assistant could have read this book better. Narrator butchered the content quality, for example - by reading bylines, references (and even their page numbers), reading "i.e." and "eg" as "I-E" and "E-G" respectively instead of "that is" or "example". Great book ruined by the narrator.

Great book ruined by the Narrator

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