How Brands Grow
What Marketers Don't Know
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New to Audible Prime Member exclusive: 2 credits with free trial
How Brands Grow
Buy Now for ₹668.00
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Narrated by:
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Daniel May
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Written by:
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Byron Sharp
About this listen
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
It is the first audiobook to present these laws in context and to explore their meaning and application. The most distinctive element to this audiobook is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
©2010 Byron Sharp (P)2014 Audible Inc.People who bought this also bought...
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Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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give me so much clarity about marketing and storytelling
- By Vivek nagpure on 27-07-25
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Confessions of the Pricing Man
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The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
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Must read for retailers.
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NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...
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Helps to make one's message more compelling
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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Seems like AI generated book
- By Alex on 22-08-24
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Better Brand Health
- Measures and Metrics for a How Brands Grow World
- Written by: Jenni Romaniuk
- Narrated by: Cat Gould
- Length: 8 hrs and 4 mins
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Overall0
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Performance0
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Story0
Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Written by: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall0
-
Performance0
-
Story0
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall48
-
Performance37
-
Story37
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
give me so much clarity about marketing and storytelling
- By Vivek nagpure on 27-07-25
-
Confessions of the Pricing Man
- How Price Affects Everything
- Written by: Hermann Simon
- Narrated by: Richard Elwood
- Length: 10 hrs and 21 mins
- Unabridged
-
Overall10
-
Performance8
-
Story8
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
-
-
Must read for retailers.
- By Senthilkumar on 25-07-23
-
Made to Stick
- Why Some Ideas Survive and Others Die
- Written by: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall139
-
Performance108
-
Story108
NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...
-
-
Helps to make one's message more compelling
- By Rahul Jagannathan on 26-04-25
-
Marketing 6.0
- The Future Is Immersive
- Written by: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Graham Rowat
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall5
-
Performance5
-
Story5
In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
-
-
Seems like AI generated book
- By Alex on 22-08-24
Most imprically correct marketing book
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All aspiring management students will find this useful.
All management professionals will get new ideas and inspirations too.
Must Read / Hear for Management professionals
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Evidence based reconciliation for popular theories and models
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Great book ruined by the Narrator
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I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows.
No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers.
A book for un-learning and re-learning marketing
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