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Publisher's Summary

What role do political consultants play in election campaigns? How are political parties using technological tools such as data analytics, surveys and alternative media to construct effective, micro-targeted campaigns? How does the use of money impact election results? What aids in the en masse dissemination of divisive propaganda and fake news? What does it take to win an election in India today? What is the future of politics in the country? 

Written by a former election campaign consultant for a major political party, How to Win an Indian Election takes listeners into the forbidden world of election war-rooms and gives them a glimpse of how strategy is formulated, what works with voters on the ground and what doesn't. Based on research, interviews, and the author's own experiences, this book is invaluable for its insight into the inner workings of politics, political parties, and what really makes for a winning election campaign.

©2019 Shivam Shankar Singh (P)2019 Random House Audio

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    3 out of 5 stars
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Terry D'Souza Needs to Work on Diction

Terry mispronounced multiple words incorrectly including disseminated and debilitating. He pronounced them as decimated and delibitating.

1 person found this helpful

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good perspective on indian politics

most of it covered in news and political article.but i liked the idea to present insight in book on politics and election

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Insightful

The listener get a peek into the world of politics. Not just idealism counts in political success.It is the acumen for politics which makes a person successful in politics. Throught interesting anecdotes the author narrates what counts in success in politics.
Overall an an insightful read. The reader or listener will have epiphany about politics.

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Thank you Shivam for sharing your story!

This was a great listen and I could understand more about the internal political sphere works in our country. The influence of media in Indian Politics is something that isn't spoke widely and thanks for sharing about the fourth pillar of our democracy