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How to Write Copy That Sells

The Step-by-Step System for More Sales, to More Customers, More Often
Written by: Ray Edwards
Narrated by: Ray Edwards
Length: 4 hrs and 11 mins
Categories: Business & Money, Careers

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Publisher's Summary

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs.

In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! How to Write Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

©2016 Ray Edwards (P)2019 Tantor

What members say

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  • Alisa Hamilton
  • 12-08-19

This book should be called "How to Launch Anything

A handbook for digital marketers for sure! This is the best and most actionable book on copywriting.

2 people found this helpful

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  • Alyandra Valdes
  • 30-03-20

very informative

21 different types of bullet points was very helpful. also the different types of offers

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  • Anonymous User
  • 29-01-20

awesome 👍

This audiobook was an excellent book to listen. Can't wait to implement some of the suggestions mentioned.

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  • DonnaK
  • 29-01-20

Eliminates the Mystery of Copywriting

Ray Edwards leads readers through the maze of copywriting with a map and light.

If you’ve struggled to unlock the code of copy that converts, Ray Edwards hands you the keys. From emails, to sales letters, to guarantees, Ray skillfully and systematically peels back the layers so that you can become a master of the mystery.

Buy, listen and read this book. Get the print copy. It is your training manual.

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  • Severin Sadjina
  • 18-11-19

Looooads of great and actionable information

The book is totally full of great information and is structured well. The only issues I have is that the material most likely better suited for a physical book, and that the summaries at the end of each chapter often feel like a faithful repetition of the chapter itself.
But all in all still a clear recommendation!

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  • Charles Keku
  • 21-08-19

Clear narrative and beautiful methodical approach

Having read the book, it was easy to comprehend listening to the audio book as it was very clear and audible. the approach to writing copy is unique and methodical... Will recommend anytime.

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  • Anonymous User
  • 20-01-20

loved every word. thank you

this book will change your ability to write ads. it will open your eyes to something that was always in front of us, movies for example, and how we can use it for our advantage. enjoy