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In Shadow of Amazon, European Challenger Looks to China for Inspiration

Written by: Mark Scott
Narrated by: Paul Ryden
Length: 8 mins

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Publisher's Summary

Robert Gentz stepped off an Air Berlin plane in Beijing with the goal of conquering online fashion in China. By the time he boarded his return flight to Berlin, he had a new plan: to copy it.

Gentz, a 34-year-old German who is a co-founder of Zalando — a European clone of Zappos, the online U.S. shoes and fashion retailer owned by Amazon — held meetings in fall 2013 with Chinese and international fashion labels, online stores and other parts of the local e-commerce industry. He wanted to expand his company into the world’s largest digital market.

©2016 The New York Times News Service Division of The New York Times Company (P)2016 Audible, Inc.

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