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Influence People by Leveraging the Brain’s Laziness

Written by: Art Markman
Narrated by: Fleet Cooper
Length: 6 mins
Categories: Business & Money, Commerce

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Publisher's Summary

Discussions of influence are almost always focused on messages and information, the assumption being that the best route to drive people’s actions is to get them to understand the course of action that is best for them and then to pursue it.
©2015 by the President and Fellows of Harvard College, All Rights Reserved (P)2015 Audible, Inc.

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