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Publisher's Summary

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.

©2015 Ken Segall (P)2015 Penguin Books Limited

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interestingly complex but simple story

lots of repeatative statements. but it's best guide to build a brand from a scratch.

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longer than needed

could have been finished in half the pages it took why drag it and consume the reader's/listener's time

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Not so great book

author tries to simply everythig with simplysity and glorify Steve jobs , in nutshell not many concepts only anecdotes from author experience in advertising.

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  • Daniel Mortimer
  • 16-09-20

Loved this!!!

One of the best books I have listened too, very engaging and “simple” to follow. Some great story’s and very thought provoking- HIGHLY RECOMMENDED

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  • Federonfire
  • 16-04-19

Brilliant book...

I have just finished listening and I’m pressing play to listen again. Brilliant. Thanks Ken.

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  • Ivaylo
  • 09-01-19

Interesting and inspiring

Interesting and inspiring! Enjoyed listening it a lot, although I am not an Apple fan.

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  • Jason M.
  • 06-07-18

Simply Outstanding!

Outstanding Book - Endlessly Useful!

Simple is the Ultimate Effectiveness.

Best book I have read all year.