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Publisher's Summary

Creativity was long thought to be a gift from the muses, a special quality of a select minority of people. Fortunately, more recent studies have debunked this belief and have shown promise for techniques to help us all boost our creative potential. 

Nature gives some people a genetic edge, but nurture has a large role in developing creative genius. In this audiobook, we look at this difficult-to-define quality from all angles: where creativity comes from, lessons we can learn from creative geniuses, and how to cultivate creativity. 

We hope that these techniques, and this audiobook as a whole, will help unleash your own creative self. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.  

©2017 Scientific American, a division of Nature America, Inc. Scientific American is a registered trademark of Nature America, Inc. (P)2020 Blackstone Publishing

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