Imagine if mobile phone service was sold like solar energy. From an operator’s perspective, it would have made great sense to try to sell customers 10 years of phone calls in advance, so as to quickly earn back the money invested in building cell towers. But the person who suggested such a strategy would have been fired immediately.
"Is Rent-To-Own Solar Power the Answer?" is from smithsonianmag.com, published on September 7, 2016.