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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
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Obviously Awesome
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Publisher's Summary
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.
So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
- What are the five components of effective positioning
- How to instantly connect an audience to your offering’s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.
What listeners say about Obviously Awesome
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kindle Customer
- 09-05-23
Obviously Awesome is quite Awesome, Obviously!
April has successfully simplified and codified a complex marketing construct. This makes it very easy for aspiring marketing strategists and top notch marketing executives develop a holistic perspective of the importance and the detailed process of positioning any product. Without being too technical she has also covered the aspects of product discovery and management linking them back to creating perception in the minds of prospects. An excellent account and an evergreen go-to guide for every positioning exercise you'll do in your life.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Prasad
- 30-01-24
Must read for all entrepreneurs
Lays out a clear mental model for positioning. Opens up your mind about the topic
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Overall4 out of 5 stars
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Performance5 out of 5 stars
-
Story3 out of 5 stars
- Mujeeb Shaik
- 29-07-23
Good narration for a mediocre script
The book is definitely helpful as a handheld guide but has little use as a standalone audiobook. Moreover most of the examples are relevant to IT and Internet marketing tools, so it takes much of the listener’s skills to try and make sense in industries such as Construction, product sales etc.,
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