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Old Habits Die Hard, but They Do Die

Written by: Rita Gunther McGrath
Narrated by: Fleet Cooper
Length: 14 mins
Categories: Business & Money, Commerce

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Publisher's Summary

I love the notion that customers’ purchase decisions are more closely related to habit and ease than to loyalty—it brings much-needed insight from behavioral science to the study of consumer decisions.

"Old Habits Die Hard, but They Do Die" is from the January/February 2017 issue of Harvard Business Review.

©2016 by the President and Fellows of Harvard College, All Rights Reserved (P)2016 Audible, Inc.

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