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Paul Carroll on Learning from the Worst Business Failures

Written by: Paul Carroll
Narrated by: Dave Summers
Length: 13 mins

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Publisher's Summary

The current conventional wisdom in the business world holds that execution is the key to a successful business strategy. Many experts have gone so far as to say that execution is more important than strategy. But, according to Paul Carroll, the coauthor of Billion-Dollar Lessons and a former Pulitzer Prize nominated journalist for The Wall Street Journal, looking back at the history of business failures teaches us that there are some strategies that are prone to disaster no matter how well they’re executed.

©2014 American Management Association (P)2014 American Management Association

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