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Post-Acquisition Marketing

How to Create Enterprise Value in the First 100 Days

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Post-Acquisition Marketing

Written by: Shiv Narayanan
Narrated by: Assaf Cohen
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When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.

In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

©2021 Shiv Narayanan (P)2021 Shiv Narayanan Corporate & Public Finance
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Loved this book. Landed on this book after a LinkedIn post by Shiv whose posts of sketches I admire. Book presents similar simple clarity (as I find in his sketches) into B2B marketing and how to go about asking higher budgets with accountability of revenue through data on ROI. Recommended reading.

Great knowledge + frameworks

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