Post-Acquisition Marketing

How to Create Enterprise Value in the First 100 Days

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Post-Acquisition Marketing

Written by: Shiv Narayanan

Narrated by: Assaf Cohen

Free with 30-day trial

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About this listen

When you’re acquired by private equity, the first 100 days are critical. You need to grow revenue faster, be more profitable, and integrate additional companies, all while getting buy-in from investors. In this environment, ramping up your sales pipeline is a major component of meeting board expectations.

In Post-Acquisition Marketing, Shiv Narayanan reveals how PE-backed companies can leverage marketing to scale faster and deliver on the investment thesis. With Shiv’s proven framework, you’ll learn exactly how to leverage data to secure a larger budget for marketing and drive more top-line revenue growth than ever before.

Corporate & Public Finance

Most relevant

Loved this book. Landed on this book after a LinkedIn post by Shiv whose posts of sketches I admire. Book presents similar simple clarity (as I find in his sketches) into B2B marketing and how to go about asking higher budgets with accountability of revenue through data on ROI. Recommended reading.

Great knowledge + frameworks

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