Predictably Irrational

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.

Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.

When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked. 

Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In recent months, the pandemic has forced us all to reevaluate our assumptions about health and safety and multiple acts of police brutality have challenged most of us to reconsider our responsibility for fighting racism. Yet in our daily lives, too many of us still favor the comfort of conviction over the discomfort of doubt.

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. 

We are capable of savage acts of violence but also spectacular feats of kindness: is one side of our nature destined to win out over the other? Every act of human behaviour has multiple layers of causation, spiralling back seconds, minutes, hours, days, months, years, even centuries, right back to the dawn of time and the origins of our species. In the epic sweep of history, how does our biology affect the arc of war and peace, justice and persecution? How have our brains evolved alongside our cultures?

Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon.  

In Thinking, Fast and Slow, Kahneman takes us on a ground-breaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive and emotional; the other is slower, more deliberative and more logical. Kahneman exposes the extraordinary capabilities-and also the faults and biases-of fast thinking and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. 

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most - when people’s lives were at stake. 

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.

Fooled by Randomness is the word-of-mouth sensation that will change the way you think about business and the world. Nassim Nicholas Taleb - veteran trader, renowned risk expert, polymathic scholar, erudite raconteur has penned a modern classic that turns on its head what we believe about luck and skill. Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill - the world of trading - Fooled by Randomness provides captivating insight into one of the least understood factors in all our lives. 

Every day of your life is spent surrounded by mysteries that involve what appear to be rather ordinary human behaviors. What makes you happy? Where did your personality come from? Why do you have trouble controlling certain behaviors? Why do you behave differently as an adult than you did as an adolescent?Since the start of recorded history, and probably even before, people have been interested in answering questions about why we behave the way we do.

Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? Why are we comfortable overpaying for something now just because we've overpaid for it before? In Small Change, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behaviour often interferes with our best intentions when it comes to managing our finances.

Acclaimed clinical psychologist Jordan Peterson has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics from the Bible to romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarising politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world. In this audiobook, he provides 12 profound and practical principles for how to live a meaningful life.

Internationally best-selling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems - from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his audiobook Predictably Irrational. Ariely’s new audiobook will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.