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  • Product-Led Growth

  • How to Build a Product That Sells Itself
  • Written by: Wes Bush
  • Narrated by: Derek Dysart
  • Length: 4 hrs and 23 mins
  • 4.5 out of 5 stars (11 ratings)

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Product-Led Growth

Written by: Wes Bush
Narrated by: Derek Dysart
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Publisher's Summary

"Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done." (Nir Eyal, author of Hooked and Indistractible)

"As captivating as a good novel, Product-Led Growth is an absolute must-read for SaaS business owners." (Omar Zenhom, CEO, WebinarNinja)

"Why did I just blow $300K promoting a whitepaper?"

That’s the hard question I asked myself but couldn’t answer - after all, we were just following the same old SaaS playbook. Sure, sales cycles were long and acquisition was expensive, but that’s how everybody grew their companies.

But after I helped launch a freemium product that went from 0-100K users in less than 12 months, I realized the traditional way of selling software was deeply flawed.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers.

But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it?

You’ll find answers to all of these questions inside this audiobook. In addition, I’ll also show you:

  • How to save three to six months of development and hundreds of thousands of dollars by launching a free trial in 24 hours - and why you should do it (Ch. 10)
  • Which huge mistake ProfitWell's Patrick Campbell says can "kill your growth and set you up for long-term failure"...and how to avoid making it (Ch. 8)
  • How to turn more users into customers with the simple framework I invented - that already drives brands millions in revenue (Ch. 13)
  • Why you can't ever stop your churn, but how you can (almost) wipe it out (Ch. 15)
  • The four-letter decision framework that will help you nail the right go-to-market strategy and growth model for your SaaS (Ch. 2)
  • Which of the four most common SaaS pricing strategies is the only one with long-term viability (Ch. 9)
  • What the "Triple-A" sprint cycle is and how to use it to build a sustainable growth process - in just one month (Ch. 12)
  • How to stop paying customers from slipping away (Ch. 15)
  • The three apocalyptic "tidal waves" that are coming for SaaS companies - and what you must do to survive them (Ch. 1)
  • How to make free trial and freemium users hunger to upgrade to paid (Ch. 9)
  • The single biggest cause of leaky funnels and how to fix it, fast (Ch. 10)
  • Which seven people you need in your "tiger team" to run a successful product-led growth team (Ch. 11)
  • The number one thing to improve right now to maximize your customer lifetime value (Ch. 14)

Product-Led Growth also comes packed with "do this, not that" real-life examples from the industry’s biggest brands - as well as a collection of high-converting email scripts you can customize and send out immediately to turn more users into customers.

So, if you are a SaaS founder, key decision-maker, or marketer wondering what your next strategic step should be, order your copy of Product-Led Growth today.

"This is one of my favorite books of 2019." (Zeno Roch, Chief Product Office, Liferay Cloud)

"A must-read book for SaaS founders, especially if you have a self-serve SaaS." (Kaloyan Yankulov, Encharge)

"This book is epic. If you want to know more about how to build a product-led business, you need to read this. Go. Buy. It. Now." (James Gill, CEO, GoSquared)

©2019 Wesley Charles Bush (P)2019 Wesley Charles Bush

What listeners say about Product-Led Growth

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  • marianella
  • 01-12-20

A must read!

I really loved this book! It was simple, easy to follow and a fast read. I would highly recommend it for those that are starting out or feel stuck and looking for inspiration to make adjustments in their business.

1 person found this helpful

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  • Alexandra Lartey
  • 11-03-20

Abusolutely useless

I totally regret buying it. My worst experience on Audible. No story, no fresh ideas, just boring facts counting. So disappointing. Can I get a refund?

1 person found this helpful

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  • Melissa Shrum
  • 22-01-23

Great listen for anyone in SAAS or looking to build a product led company.

Wes breaks down east to understand concepts of a product led company. Coming from a sales led company the concepts he described can apply to anyone looking to optimize their business.

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  • Dan
  • 15-09-22

Quick, smart, actionable tips

This story didn't have a lot of fluff, which was fine with me. He got into the details and actionable elements immediately, and I took many notes!

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  • Nayyer
  • 24-08-22

Not suitable for Audible

This book looks great and provides useful insights. The challenge is that it uses so many new terms/acronyms that it becomes difficult to follow the narrator. I would rather go for the Kindle version of this book.

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  • Anonymous User
  • 15-05-22

insightful book with a nice examples

Very Good book, with nice examples and explanations of each step.Can help to build a product that sells himself.

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  • Pruthvi
  • 16-04-22

Great Insights !

I like the content. Brings a lot of things, we take for granted in a PLG led motion, back into focus. One of those books which we ought to revisit from time to time !

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  • Pascualita Morales
  • 21-02-22

Very actionable advice

For a startup founder of color (like me), getting this actionable advice on how to implement a product led growth model makes me feel like I’m part of the club getting the inside scoop on things. This is not a book you can listen to passively while doing exercise or driving. Get ready to take lots of notes! It would be great to have a list of recommended tools to use alongside the book.

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  • Temisan Ojabo
  • 12-02-22

amazing read

I enjoyed this book. As someone who just started in sales tech, I am able to understand products.

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  • Abdelkader
  • 27-01-22

Critical to everyone building a tech business

This is a critical book for you if you’re building a tech company, or seeking a product management career.

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  • J F
  • 18-01-23

Very useful roadmap

A confidence boost in terms of giving a road map on how to get there.

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  • Mr. A. Kell
  • 09-10-22

Good listen, but maybe one for Kindle or paperback

The book was a good listen and the content was very relevant but there was a lot of practical information in there that was tough to get the full benefit from I'd imagine on audible. With a physical or digital version that you can read, make notes and follow there may be greater value. I will likely pick a Kindle version up and re-read at some point.

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  • Janet Meares
  • 31-01-22

Just what I needed

Wanted to understand more about the topic and this ticked all my boxes - recommending to my team

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  • Martin Callan
  • 26-02-20

Very timely content and well presented! Buy it

Loved it. I've ordered the hard copy to start working through it. Can't wait to get stuck in some strategy