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A Business Manifesto for Cutting Costs and Boosting Innovation
Written by: Ric Merrifield
Narrated by: Robert Pavlovich
Length: 4 hrs and 30 mins

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Publisher's Summary

It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces breakthrough techniques for overcoming it. Merrifield shows how to rise above the clutter of your "hows" to expose what does and doesn't need attention in your organization. You'll learn to identify the activities most critical to success, as well as those that are borderline, redundant, or even counterproductive.

Along the way, Merrifield presents powerful case studies ranging from ING DIRECT to to Procter & Gamble. These diverse companies have learned how to cut costs, strengthen innovation, and profit from change all at the same time. Using the lessons in this book, you can, too.

©2009 Ric Merrifield (P)2009 Audible, Inc.

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    1 out of 5 stars
  • Kenton
  • 19-05-10

what's the point?

A bunch of case studies on how some American companies did something and then did something different. Woop-de-doo. What an absurd book. Their little buzz words 'The How' and 'The What' that they liberally lather onto any overused case-study, in an attempt to take ownership of the idea, are infuriating. so pointless and annoying. If anyone makes it through this and learns anything applicable to their business I'll give you a tenner. Do yourself a favour and get 'Rework' or 'Crush It' if you are really keen on modern thought and change.

3 people found this helpful