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Publisher's Summary

Brought to you by Penguin.

Can the Asian giant beat Apple?

Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers the first deep look behind the curtains of the biggest company nobody knows. 

How has this happened? Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper and fertiliser. But with the rise of the PC revolution, Chairman Lee Byung-chul came up with an incredibly risky multi-million dollar plan to make Samsung a major supplier of computer chips. Lee had been wowed by a young Steve Jobs who sat down with the chairman to offer his advice and Lee quickly became obsessed with creating a tech empire. 

Today, Samsung employs over 350,000 people – over four times as many as Apple – and their revenues have grown 40 times their 1987 level. Samsung alone now make up more than 20 percent of South Korea’s exports and sells more smartphones than any other company in the world. And furthermore, they don’t just make their own phones but are one of Apple’s chief supplier on technology critical to the iPhone. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company's headlong attempt to overtake Apple at any cost. 

A sweeping insider account of the Korean's company's ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor is poised to take on the giants of the tech world.

©2020 Geoffrey Cain (P)2020 Penguin Audio

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Brilliant narration

Writer is able to give his insights and views despite of so much friction from samsung. Great work well written and spoken.

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Interesting to listen

Was not aware of these stories at all. Interesting to listen with many surprises in these stories.

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Samsung - Like I Never Knew Before

loved it. the content is awesome and so is the narration. Great to see the interconnect between Samsung and the Republic of South Korea.