Scientific Advertising

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Scientific Advertising

Written by: Mr. Claude C. Hopkins

Narrated by: Core Media Productions

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About this listen

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

Advertising

Marketing

Marketing & Sales

Most relevant

Loved Every Chapter of It
It is full of amazing facts and wisdom.
A must read for marketing People. This one is a classic.

Amazing Book

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