Get Your Free Audiobook
-
Scientific Advertising
- Narrated by: Core Media Productions
- Length: 2 hrs and 2 mins
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
New to Audible Prime Member exclusive:
2 credits with free trial
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Buy Now for ₹868.00
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.
Publisher's Summary
Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
©1923 Public Domain (P)2007 Internet Business Ideas Inc.
More from the same
What listeners say about Scientific Advertising
Average Customer RatingsOverall
Performance
Story
Reviews - Please select the tabs below to change the source of reviews.
Sort by:
Filter by:
-
Overall
-
Performance
-
Story
- Lucky Ansari
- 18-01-19
Amazing Book
Loved Every Chapter of It
It is full of amazing facts and wisdom.
A must read for marketing People. This one is a classic.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!