Get Your Free Audiobook

  • Scientific Advertising

  • Written by: Claude C Hopkins
  • Narrated by: Paul Jones
  • Length: 2 hrs and 4 mins
  • 4.5 out of 5 stars (6 ratings)

Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Scientific Advertising cover art

Scientific Advertising

Written by: Claude C Hopkins
Narrated by: Paul Jones
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹562.00

Buy Now for ₹562.00

Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.

Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins. 

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.
Public Domain (P)2002 I.B.I.
Business Communication Marketing Advertising
Show More Show Less

What listeners say about Scientific Advertising

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.in reviews

Amazon Reviews
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
Profile image for anwar ehsanullah

What makes a product successful

An insight into human psychology of buying a product and sticking to it. The success of advertising should be based on return it accrues to the firm. The book drives home the point that advertisements should focus on prospective buyer's interest.

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!