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Scientific Advertising

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Scientific Advertising

Written by: Claude C Hopkins
Narrated by: Paul Jones
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This is the complete and unabridged audiobook Scientific Advertising read from the original book by Claude C. Hopkins.

Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook and applying the principles contained within, you'll be more able to avoid paying for ineffective advertising.

Public Domain (P)2002 I.B.I. Advertising Business Communication Marketing Marketing & Sales Personal Success
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An insight into human psychology of buying a product and sticking to it. The success of advertising should be based on return it accrues to the firm. The book drives home the point that advertisements should focus on prospective buyer's interest.

What makes a product successful

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