Seeing What's Next

Informative, but a bit dry.

The target reader of this book, I believe, would be people who invest in stocks and need to know all the variables that may cause companies to perform well or not. I think their point of view is very reasonable; explaining in large terms what motivates companies to compete for market share. The language is still just a bit abstract at times, with long, convoluted phrases, but it's still understandable. They cover many areas of business and describe real scenarios. Some of the examples are dated but don't sound farfetched, which would suggest that their theories may be feasible. I liked the book, and will likely listen to it again to see if I can get more out of it.

6 people found this helpful

Dry, dated BUT informative

Would you consider the audio edition of Seeing What's Next to be better than the print version?

A very dry reading of a very dry book. Having said that, I cannot imagine I would have been able to get through the print version without falling asleep, over and over.

Sadly, no pdf of the charts and other items mentioned in the audio book are provided...it would be helpful if there was a way to access some of the tables and charts mentioned throughout the book.

Did the narration match the pace of the story?

Complex ideas are presented very matter of factly, requiring rewinds at times to really get the whole message.

Any additional comments?

While the examples in this book are very dated, the concepts are very good. As a company that is trying to innovate, this book provided some very interested frameworks to evaluate the approaches we might take.

1 person found this helpful

dated content

What disappointed you about Seeing What's Next?

Main issue is the timeframe of the book late 1990's - early 2000s. As much of the discussion is impact of technology or innovation - makes it not too relevant as is too old.

What reaction did this book spark in you? Anger, sadness, disappointment?

disappointment - loved the innovators series but this didn't really have much "meat on the bone"

1 person found this helpful

Pretentious and Outdated

I really admire Clayton Christensen work and was amazed and inspired by his book "The Innovator's Solution". However, here the team is taking same basic theory and attempt to project it on the future of several industries and try to forecast their future. Reading (listening) to those prediction a dozen or more years later makes it all sound like a joke. Being wrong in so many cases, I am not sure they created a very good service to their theory, and I am sure they showed a company should not let a team of professors navigate it to the future.
Anyway, there were many insightful stories and some reviews of the theory and the way it should be reduced to practice, so it was not a complete waste of time.

amazing read!

this book introduces a framework to sense signals of change in an industry and to identify where lies best strategic direction

Great narration, good content

Narrator was great, would definitely listen to him again... Content was interesting and gave some very good frameworks - such that I might even go buy the physical version.

Being part of what's next is Accepting ones Call t

I'd like to duplicate this experience. Though the timeline seems to be 10 years old the amazing review of this slice of history creates an appetite for our disruptive learning curve.