Good for beginners and experienced

Though I am not a salesperson, I realise it's importance in today's world. This book was a very good starting point for knowing the trade and may be also for the experienced ones I believe. The author glues you and also teaches many tricks of the trade. Most are related to sales, a few like gratitude could be general as well. The author brings to the table his tremendous experience in corporate world.
Narration is great too.

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Lacking in universality of concept of selling

It is a good read. The author gives numerous examples from his experience to drive home the point. The book for the most part is a conversation between the author and the 'druids' he knew which adds a personal touch to the book.
However, one place where I felt the book was lacking is the narrowness in terms of perspective and applications for one specific field of business. The author initially mentions that selling is not just limited to sales people but to every professional. One such helpful example was NGO he elucidated to in the book. It would have been very helpful to dive into the universality of the principle of selling. Examples from sports, research, entertainment industry, politics, PR handling of celebrities are few such cases where I would have loved to see more of the concept of selling applied. Infact I was looking forward for a chapter on Orissa government and skill development program which the author mentions early on in the book, only to be disappointed.

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1 person found this helpful

Master piece. brilliance in simplicity.

love the way it has been conceived and broken down for playful narration. all the chapters leave you to think the way we operate. however i found last chapter very interesting. i have listened it least 5 times and everytime i gained something new out of it. must read i must say.

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One entire chapter is missing

90 percent of Chapter 4 - Fishing in the right pond is missing. Only 1.30 mins of recording is present.

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Good book for sales professionals

If you want to up your game, it's important to learn. And what better way to learn than learning from experts?

In this book the author interviews such experts and presents the crux of what we ought to takeaway in a memorable story format.

The voice of the narrator is pleasing. I just wish this was longer... otherwise it's a good book, especially for people selling high value sevices.

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Valuable if you don't have any background in sales

Had done good stories and there's value there in brushing up and also understanding of the same frameworks apply at multiple levels. That said, it's an overview with nuances captured.. maybe better for someone with no entrepreneurial/marketing/sales background

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good Book

good one and shares lot of interesting insights.

enjoyed listening to this.

a book for any one who wants to improve selling

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handbook for every salesman

The book imparts profound insights into a process called SALE. Thanks Mr Bagchi for sharing this.

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Loved the book

Thank you so much for writing such a great manual for sales. Will be reading this again and again.

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Good reading

Must read not only for those in sales but for others also. connecting the learning with stoies makes it all more interesting.

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