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Social cover art

Social

Written by: Matthew D. Lieberman
Narrated by: Mike Chamberlain
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Publisher's Summary

In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.

It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI-including a great deal of original research conducted by Lieberman and his UCLA lab-shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.

Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people's minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good.

These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications.

Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.

The insights revealed in this pioneering audiobook suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

©2013 Matthew D. Lieberman (P)2013 Tantor

Critic Reviews

"A fascinating explanation of why 'a broken heart can feel as painful as a broken leg' and social recognition is frequently prized above money." ( Kirkus)

What listeners say about Social

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Audiobook needs improvements. Great Book still.

Firstly, this is a book that will give you amazing insights on how you could look at the world post COVID 19. A brilliant book although I feel could have some more examples to bring out the narrative (but that's no negative) It is a serious concept will help you introspect.
Secondly & MORE IMPORTANTLY the audio version presentation needs to be far more better.
1. The index for audiobooks should be a bit more detailed (Not just Chapter 1,2,3,4, . . .)
2. Audio books should have PDF for pictures, diagrams, figures as an attachment.
3. The narrator was fine but the script specifically in this book has been using a lot of acronyms repeatedly before the listener can understand that it will keep coming up very often and then whenever they appear in the text leaving the listener to try and refigure it out what it stands for. Definitely needs to improve this in the audible content
4. Bookmarks - this isn't specific to this audio book,
4a.This needs to mark information besides time, eg with maybe para-heading as transcript in chapter, page. This will make it easier to recap, revisit, re-read specific book marks.
4b. Need kindle type option to know most popular audio book marking or for more audio/written notes.

A good audio book needs to be doing all that a physical or Kindle version can do and more.

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Beautifully narrated scientific wonder

This is a rare book that doesn't talk about just individual success or ways to improve it but enlightens the reader about the need and want of social connections. The author beautifully correlates the much neglected topic in neuroscience as well as psychology. The book is long but worth the effort of listening to. The only challenge while listening was the acronyms since they are frequently used. But overall splendid book and perhaps a must for creative folks in particular.

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