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Social Media 'Influencers': A Marketing Experiment Grows into a Mini-Economy

Written by: Sarah Halzack
Narrated by: Jenny Hoops
Length: 10 mins

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Publisher's Summary

What was an experimental marketing practice only a short time ago has morphed into a mini-economy with dizzying financial stakes. The social-media analytics firm Captiv8 estimates that big brands are spending a collective $255 million per month for sponsored posts on Instagram alone.

©2016 The Washington Post (P)2016 Audible, Inc.
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