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  • Start with Why

  • How Great Leaders Inspire Everyone To Take Action
  • Written by: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.6 out of 5 stars (404 ratings)

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Start with Why cover art

Start with Why

Written by: Simon Sinek
Narrated by: Simon Sinek
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Publisher's Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic Reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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  • Overall
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    3 out of 5 stars
  • MS
  • 22-01-22

Too much focus on one org

It was a great learning but felt like an advertising campaign for apple. There are many other organizations that focus on why and succeed.

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4 people found this helpful

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    3 out of 5 stars
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    2 out of 5 stars

Too long and too many repetitions

Honestly this book could be condensed in 1 hour. There is too much of generic information and repetitions of stories. It talks about Apple, Microsoft and a few companies too many times.

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3 people found this helpful

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    4 out of 5 stars
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    4 out of 5 stars

A good read

Other than some repetitions and repeating Apple examples the book was a very good read for me.

It is an optimistic book that shares positive attitude towards businesses.

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1 person found this helpful

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    2 out of 5 stars
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    3 out of 5 stars

Gets really boring

I love Simon's talks and hence bought this. But this book is too boring for me. I even wonder whether Apple had paid Simon to do this as he speaks about Apple every 5-10 mins. His narration is excellent. But the content is not long enough for a book. Didn't finish.

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1 person found this helpful

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    5 out of 5 stars
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    5 out of 5 stars

Fantastic and super inspiring

amazing book- a must read for every marketer or psychology enthusiast, pick it up right now!

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1 person found this helpful

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  • DP
  • 28-06-22

Good book and good message

Good book content motivation inspiration stories like every bit of the book recommended read..

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    5 out of 5 stars
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Informative, insightful and powered perspective

Short and sweet. The perspective is absolute and applicable to all businesses & beyond.

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1 person found this helpful

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    5 out of 5 stars
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Inspiring book. Simon's voice is soothing. The book describes the concept clearly.

Nothing much I loved the book. Though the stories could have been shorter. But, that's not a problem when author describes them with so much passion.

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This book inspires!!

Simon Sinek was great at explaining the ideas in this book and how some organizations have a clear sense of Why they do what they do while others don't. I have a physical copy of this book and it's definitely recommend regardless whether an entrepreneur, reading enthusiast, psychology persuer, student, etc.

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    5 out of 5 stars
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Start with a vision or a purpose

Start With Why 📚 by Simon Sinek explores how inspirational leaders and organizations start with a vision or a purpose (the “why”) and then align their actions and products (the “how” and the “what”) with it. This approach attracts loyal followers who share the same belief and passion.

Sinek’s Golden Circle concept is a revelation. It consists of three parts: Why, How, and What. The ‘Why’ is about your purpose. Why does your company exist? Why do you get out of bed in the morning? And why should anyone care?

The book also contrasts this approach with the common practice of using manipulative strategies that do not inspire loyalty or innovation. It’s a reminder that we should start with the end result in mind and let everything else naturally fall into place.

This book is a must-read for anyone looking to inspire others and create a long-term business by continually focusing on WHY they created their business.

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