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  • The Art of the Start 2.0

  • Written by: Guy Kawasaki
  • Narrated by: Sean Mangan
  • Length: 9 hrs and 45 mins
  • 4.8 out of 5 stars (14 ratings)

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The Art of the Start 2.0

Written by: Guy Kawasaki
Narrated by: Sean Mangan
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you are an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

©2015 Guy Kawasaki (P)2016 Bolinda
Management Entrepreneurship
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What listeners say about The Art of the Start 2.0

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Profile image for Lokesh Parashar

Short Crisp Directed Tips

Thanks to Entreprenuer’s Book Club to keep recommending such books to Start Up Consultants like me who help new people grow their business. This book helped me with tips that I might offer to my start up clients.

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Profile image for Sushant Lokhande

A precise and witty manual for successful startups

Great tips and experiences rooted in practicality. Well narrated. One more thing, listen till the very end

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