Millionaire maker Dan S. Kennedy has told it like it is for over thirty years: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Now, this ultimate collection of Kennedy's best sales and marketing wisdom from twelve of his bestselling titles showcases the top content from the legendary millionaire maker himself.

Kennedy teaches business owners the customer-getting, sales-boosting, classic marketing strategies you need so you can stop accepting non-monetizable "likes" and "shares" and start making the marketing moves that really count. Inside, you will learn: the most powerful marketing tactics no matter what business you're in; how to get riches with niches and become a magnet to your customers; the monetizing magic of crafting effective communication; the #1 way to prevent wasted marketing dollars; five ways to grow your list for free (before spending a dime on advertising); how to turn passive content into an active conversion tool; and create raving fans who introduce you to their networks.

Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.