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The Business Development Podcast

The Business Development Podcast

Written by: Kelly Kennedy
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The Business Development Podcast is the global show for founders, entrepreneurs, and sales leaders who want real growth without the hype. Hosted by Kelly Kennedy, the show delivers honest conversations, real world lessons, and proven strategies on business development, sales, leadership, and mindset. Each episode breaks down what actually drives momentum, trust, and bigger deals over the long term.Copyright © 2026 Capital Business Development Inc. All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Empathy Is Deeper Than We Can Imagine
    Jan 14 2026

    Episode 307 is a deeply personal reflection on empathy, responsibility, and how life fundamentally changes the way we experience the world. Kelly Kennedy explores how becoming a father rewired his nervous system and unlocked a depth of empathy he didn’t previously have access to, triggered by moments from The Wild Robot and One Life. This episode challenges the idea that empathy is simply a skill or mindset, revealing instead that some layers of empathy only emerge when attachment, responsibility, and something meaningful to lose enter your life.

    The conversation then moves into leadership and business, asking a harder question: how do you lead ethically when you cannot fully understand what someone else is carrying? Kelly outlines why true empathy isn’t about pretending to understand another person’s risk, but about acting with humility, curiosity, and care when understanding is incomplete. The episode offers a grounded framework for protecting people, building trust, and leading responsibly, even when shared experience is missing.

    Key Takeaways:

    1. Empathy is not something you decide to have; some of its deepest layers are unlocked only through responsibility and attachment.

    2. Becoming responsible for someone else can biologically and emotionally rewire how you experience risk, loss, and care.

    3. You can intellectually understand someone’s situation without truly feeling what they feel, and that difference matters.

    4. Shared experience doesn’t make you better than others, but it does give you access to deeper emotional context.

    5. Real empathy in leadership starts with admitting the limits of your understanding instead of pretending you fully get it.

    6. Curiosity is more ethical than certainty when you haven’t lived someone else’s risk or responsibility.

    7. Empathy that doesn’t change behavior is sympathy at best; action is where empathy becomes real.

    8. When understanding is incomplete, ethical leaders default to protection rather than pressure.

    9. Responsibility sharpens moral clarity and makes indifference impossible once something meaningful is at stake.

    10. True empathy deepens as your life deepens, and great leadership comes from carrying that weight with humility.


    2026 Title Sponsor 🔥

    The Business Development Podcast is proudly sponsored by Hypervac Technologies and Hyperfab 🚛

    Together, Hypervac and Hyperfab represent North America’s leaders in vac truck manufacturing and industrial fabrication. Their continued support helps make this show possible week after week. Learn more at www.hypervac.com


    Join The Catalyst Club

    Inside The Catalyst Club, listeners get to spend time with Kelly Kennedy and a global group of leaders through 4 to 5 live events every month, plus access to Catalyst GPT 2.0, built from over 300 episodes of The Business Development Podcast and Kelly’s coaching programs. If you are ready to stop restarting and start building momentum that lasts, join now at www.kellykennedyofficial.com

    Mentioned in this episode:

    Hyperfab Midroll

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    24 mins
  • What Alberta Strong Really Means with Mckinley Hyland
    Jan 11 2026

    In Episode 306, Kelly Kennedy reconnects with Mckinley Hyland, founder of Maverick NDT Inspection Inc. and the very first guest in the history of The Business Development Podcast, for a raw and grounded conversation about Alberta, Oil and Gas, and the people who make the industry work. Mckinley shares the reality behind high-paying field work, from long rotations and time away from family to the quiet sacrifices that define life in Alberta’s energy sector. This episode isn’t about politics or complaints. It’s about resilience, responsibility, and the work ethic that Albertans carry with pride.

    The conversation explores why Mckinley chose entrepreneurship as a way to regain control of his time, how building Maverick NDT became a legacy project rooted in family, and what “Alberta Strong” truly means when lived day to day. From sleeping in trucks and riding out downturns to leading teams through uncertainty and putting people first, this episode offers a powerful example of Alberta through the lens of lived experience, leadership, and quiet strength.

    Learn more about Maverick NDT Inspection Inc., an Alberta-based non-destructive testing company helping industrial clients improve safety, quality, and efficiency through innovative inspection solutions at https://www.maverickndt.ca.

    Key Takeaways:

    1. Alberta Strong means you do the job when it’s hard, not when it’s convenient, and you stay proud without needing applause.

    2. In oil and gas, you’re often paid as much for your absence as your effort, and that trade-off is real for families.

    3. Time is the one asset nobody can buy back, so the smartest leaders build their life around it before it’s gone.

    4. The unseen heroes are the partners at home, because they carry the full load when the work pulls you away.

    5. Entrepreneurship is often a decision to regain control, not chase status, and for Mckinley it was the only way to be truly present with his family.

    6. Relationships aren’t a nice-to-have in volatile industries, they’re what keeps you alive when the market turns and everyone gets squeezed.

    7. Trust beats slogans every time, because anyone can claim “quality and safety,” but only consistent behavior earns loyalty.

    8. The oil patch can shape you fast, and if you don’t build discipline early, the lifestyle can drag you into habits that cost more than money.

    9. Resilience is built by repeated uncertainty, and Alberta entrepreneurs are forced to adapt because the ground shifts again and again.

    10. Innovation is a survival advantage, and Maverick’s push toward AI and computed radiography shows how Alberta companies can set the pace instead of just keeping up.


    2026 Title Sponsor 🔥

    The Business Development Podcast is proudly sponsored by Hypervac Technologies and Hyperfab 🚛

    Together, Hypervac and Hyperfab represent North America’s leaders in vac truck manufacturing and industrial fabrication. Their continued support helps make this show possible week after week. Learn more at www.hypervac.com


    Join The Catalyst Club

    The Catalyst Club is a private leadership community for founders, business developers, and next generation leaders who want real momentum built through consistency, accountability, and honest conversation. This is a room where leaders support leaders, show up as humans, and keep moving forward together week after week.

    Inside The Catalyst Club, listeners get to spend time with Kelly Kennedy and a global group of leaders through 4 to 5 live events every month, plus access to Catalyst GPT 2.0, built from...

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    1 hr and 10 mins
  • Take Inspired Action
    Jan 7 2026

    In Episode 305 of The Business Development Podcast, Kelly Kennedy breaks down why most ideas never make it into the world — not because they are bad, but because people wait too long to act. Drawing from his own experience launching businesses, programs, communities, and podcasts in under three months, Kelly explains the concept of inspired action: acting while clarity, energy, and excitement are present instead of waiting for confidence, certainty, or fear to disappear. He challenges the belief that clarity comes before action and makes the case that clarity is created through movement.

    The episode explores the two fears that quietly kill momentum — fear of failure and fear of success — and explains why overwhelm, not fear, is usually the real blocker. Kelly walks listeners through a simple, practical framework for taking inspired action one step at a time, using real examples from his latest project I Used to Work There. The message is clear and timely for January: confidence is built through proof, momentum silences fear, and the fastest way to bring ideas to life is to take the next obvious step today.

    Key Takeaways:

    1. Most ideas fail not because they are bad but because people wait too long to act on them.

    2. Confidence does not come before action it is built through action and proof.

    3. Clarity is not something you find by thinking it is created by doing.

    4. Inspired action means moving while energy and excitement are present before fear can negotiate you out of it.

    5. Fear of failure and fear of success lead to the same outcome hesitation and hesitation kills momentum.

    6. Overwhelm is usually the real blocker not fear and it comes from trying to see the whole picture at once.

    7. You do not need to eat the whole elephant you only need to take the next obvious step.

    8. Small immediate actions compound quickly and turn ideas into reality faster than overplanning ever will.

    9. Momentum silences fear and motion creates confidence far more effectively than motivation.

    10. Every step taken becomes proof and the more proof you build the quieter imposter syndrome becomes.


    Don’t forget to follow The Business Development Podcast on Apple Podcasts and Spotify so you never miss an episode. If you’re enjoying the show, leaving a rating or sharing it with someone who would get value from it makes a huge difference and helps the podcast reach more leaders and entrepreneurs around the world.


    2026 Title Sponsor 🔥

    The Business Development Podcast is proudly sponsored by Hypervac Technologies and Hyperfab 🚛

    Together, Hypervac and Hyperfab represent North America’s leaders in vac truck manufacturing and industrial fabrication. Their continued support helps make this show possible week after week. Learn more at www.hypervac.com


    Join The Catalyst Club

    The Catalyst Club is a private leadership community for founders, business developers, and next generation leaders who want real momentum built through consistency, accountability, and honest conversation. This is a room where leaders support leaders, show up as humans, and keep moving forward together week after week.

    Inside The Catalyst Club, listeners get to spend time with Kelly Kennedy and a global group of leaders through 4 to 5 live events every month, plus access to Catalyst GPT 2.0, built from over 300 episodes of The Business Development Podcast and Kelly’s coaching programs. If you are ready to stop restarting and start building momentum that lasts, join now at www.kellykennedyofficial.com

    Mentioned in this episode:

    Hyperfab Midroll

    Show More Show Less
    22 mins
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