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The IndiGo Story

Inside the Upstart that Redefined Indian Aviation

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The IndiGo Story

Written by: Shelley Vishwajeet
Narrated by: Radhakrishnan Iyer
Free with 30-day trial

₹199.00 per month after 30-day trial. Cancel anytime.

Buy Now for ₹476.00

Buy Now for ₹476.00

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc. Leadership Management & Leadership
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Sets up the premise by narrating the history of aviation in India. Well narrated and well researched book.

Not just Indigo's story

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Nice audio book. Crisp voice. Listened at 1.10x speed. A book which starts with history of Indian aviation and ends with story of indigo as a game changer.

A nice book on story of indigo

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Good story. Lots of facts supporting the well written narrative. Audio narration could be a bit more lively, it sounds monotonous and robotic at times.

Untold story of the best LCC of this generation

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The book is well written and well narrated (in Audiobook). The history of Indian Aviation before IndiGo and status of other aviation players during the time of books consideration, makes the book a good book for case study for Indian Aviation.

The data driven analysis and less reliance on just hearsay stories makes it a more reliable document for study. The writing is simple and written in interesting way to avoid boredom of excessive reference to data facts.

Worth study / read for all aspiring entrepreneurs.

Good Case Study for Aspiring Enterpreneurs

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The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

Real life account of zero to one

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