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Publisher's Summary

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. 

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc.

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Real life account of zero to one

The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

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Very good read

very good insight on Indigo and aviation sector in general. Extremely informative. A good read.