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The IndiGo Story

Inside the Upstart that Redefined Indian Aviation
Written by: Shelley Vishwajeet
Narrated by: Radhakrishnan Iyer
Length: 6 hrs and 11 mins
4 out of 5 stars (87 ratings)

Regular price: ₹668.00

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Publisher's Summary

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. 

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc.

What members say

Average Customer Ratings

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Stats Stats And More Stats

Compilation of stats and facts. Fleeting reference to primary research. Author worships indigo and founders most of the time

2 of 2 people found this review helpful

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Good summary of Indian aviation

This book has an amazing start for anyone interested in the history of aviation. I expected more about what decisions the Founders took to step up the game and what their thought process was. Instead this came across as more of a compilation of news articles and milestone moments which was fun too

2 of 2 people found this review helpful

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Looks like a Puff piece from Indigo PR

Disappointing to listen to this, audible should have better standards. It’s a Indigo PR effort for sure. No depth, unique insights or anything original. No Indigo story about how the promoters got together, nothing about diff personalities involved - a two dimensional cut out. Indian aviation has such interesting stories and personalities. The politics, interesting financial strategies and tactics employed. I do not recommend this book at all

1 of 1 people found this review helpful

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Real life account of zero to one

The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

1 of 1 people found this review helpful

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Better narrator needed...

The story itself was okay, but the narrating was very sub-par. Frequent and over-emphasised pauses in between lines are very frustrating.

2 of 3 people found this review helpful

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    5 out of 5 stars

Inspires Indian Businesses

I've been traveling by air for many years and have been evident of indigo's growth.

Of late, it has deteriorated a little, however, I'm pretty sure, they'll learn from the mistakes quickly.

interestingly, this book, though titled, indigo, goes beyond indigo, and presents you a complete portfolio of the Indian aviation space, it's players, the scope.

excellent resource to a business reader like me.

thanks.

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it's possible to fight out a storm

This is an amazing take of grit and tenacity in the eye of storm, in adverse market conditions, where two people Rahul Bhatia and Gangwal made success possible in Airline industry and how. When airlines after airlines were going turtle, Indigo kept winning prizes, increasing it's fleet of planes, increased it's market share, maintained it's ontime performance and became India's number one airlines....

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Great insight on Indian Airlines.

A story properly narrated to show the step to step rise of Indigo into Indian Airspace.

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A well-researched book

This book is not just about Indigo, but starts with global history of aviation followed by Indian history of aviation, before finally unfolding the Indigo story. While there is a lot of research that has obviously gone into it, I was hoping to get more insights into Indigo par se.

The narration could be better!

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turbulent times

a small audiobook, but it's quality and content is in par. i just wish more Indian content emerge like this book.

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  • Ghazi
  • 30-03-19

An enjoyable book that is well read

Beautiful that the book was read by an indian with an Indian flavor and accent to go with the story of an Indian success in aviation. This added a cultural depth that made the technical story even more interesting. Those who have a love for avaiation, especially the stories of success of the low cost/superior quality concept, will find this book interesting. I also enjoyed the chapters covering the evolution of the airline industry in India, and placing it in the context of the evolution of the airline industry world-wide.. Overall an enjoyable book, and well read..