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The IndiGo Story

Inside the Upstart that Redefined Indian Aviation
Written by: Shelley Vishwajeet
Narrated by: Radhakrishnan Iyer
Length: 6 hrs and 11 mins
4.5 out of 5 stars (25 ratings)
Regular price: ₹668.00
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Publisher's Summary

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. 

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc.

What members say

Average Customer Ratings

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    3 out of 5 stars
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    4 out of 5 stars

Better narrator needed...

The story itself was okay, but the narrating was very sub-par. Frequent and over-emphasised pauses in between lines are very frustrating.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Real life account of zero to one

The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

1 of 1 people found this review helpful

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A nice book on story of indigo

Nice audio book. Crisp voice. Listened at 1.10x speed. A book which starts with history of Indian aviation and ends with story of indigo as a game changer.

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Incredible Growth and Success story !!

Incredible Growth and Success story !!
It shows how great planning and execution can squeeze profit out of a Disastrous Industry

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Good brief of Indian aviation industry

Book not just talks about Indigo but also goes back into the history of Indian aviation industry. Liked it.

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Very good read

very good insight on Indigo and aviation sector in general. Extremely informative. A good read.

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  • Ghazi
  • 30-03-19

An enjoyable book that is well read

Beautiful that the book was read by an indian with an Indian flavor and accent to go with the story of an Indian success in aviation. This added a cultural depth that made the technical story even more interesting. Those who have a love for avaiation, especially the stories of success of the low cost/superior quality concept, will find this book interesting. I also enjoyed the chapters covering the evolution of the airline industry in India, and placing it in the context of the evolution of the airline industry world-wide.. Overall an enjoyable book, and well read..