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The IndiGo Story

Inside the Upstart that Redefined Indian Aviation

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The IndiGo Story

Written by: Shelley Vishwajeet
Narrated by: Radhakrishnan Iyer
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹476.00

Buy Now for ₹476.00

About this listen

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands.

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc.
Leadership Management & Leadership
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The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

Real life account of zero to one

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excellent information on global aviation industry and also an eye opener to know about the Indian aviation industry .very good listening.

excellent information not only about indian sky b

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This book is a great start for anyone trying to understand at Aviation sector. Also the story of Indigo is no doubt commendable which is put forth in a meticulous and apt way by the author.

A good insight into Aviation industry

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This book presents Amazing and in-depth research about the Indian and also global aviation industry. Must read book for anyone looking to gain detail knowledge about the industry.

Awesome insight about aviation industry

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very good insight on Indigo and aviation sector in general. Extremely informative. A good read.

Very good read

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