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The IndiGo Story

Inside the Upstart that Redefined Indian Aviation
Written by: Shelley Vishwajeet
Narrated by: Radhakrishnan Iyer
Length: 6 hrs and 11 mins
4 out of 5 stars (113 ratings)

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Publisher's Summary

The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. 

Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors and proved the doomsday predictors wrong in double-quick time. So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled? Uncover all this and much more in this captivating book.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Shelley Viswajit (P)2019 Audible, Inc.

What members say

Average Customer Ratings

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Stats Stats And More Stats

Compilation of stats and facts. Fleeting reference to primary research. Author worships indigo and founders most of the time

4 people found this helpful

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    2 out of 5 stars
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Looks like a Puff piece from Indigo PR

Disappointing to listen to this, audible should have better standards. It’s a Indigo PR effort for sure. No depth, unique insights or anything original. No Indigo story about how the promoters got together, nothing about diff personalities involved - a two dimensional cut out. Indian aviation has such interesting stories and personalities. The politics, interesting financial strategies and tactics employed. I do not recommend this book at all

4 people found this helpful

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A well-researched book

This book is not just about Indigo, but starts with global history of aviation followed by Indian history of aviation, before finally unfolding the Indigo story. While there is a lot of research that has obviously gone into it, I was hoping to get more insights into Indigo par se.

The narration could be better!

2 people found this helpful

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Good summary of Indian aviation

This book has an amazing start for anyone interested in the history of aviation. I expected more about what decisions the Founders took to step up the game and what their thought process was. Instead this came across as more of a compilation of news articles and milestone moments which was fun too

2 people found this helpful

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Poor Narration

The narrative could have been so much better. Sometimes, the narrative is no better than an automated reader. E.g. at one place, the narrator read out a list of 27 airports! No one who is listening to the audiobook can make any sense out of it. The accent is also weird at places.

1 person found this helpful

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Better narrator needed...

The story itself was okay, but the narrating was very sub-par. Frequent and over-emphasised pauses in between lines are very frustrating.

3 people found this helpful

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Real life account of zero to one

The book not only gives detailed views of aviation industry but also covers intricacies of running the airline business. The learnings of the book can be taken to other segment as well. Good read for entrepreneurs from scale and mitigation of external threat point of view.

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Google indigo, you will get better info

No effort from author to conduct primary research , all things are copy pasted from google

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A Must Read

Loved it. It is a must read for aviation enthusiasts around the world. An interesting read which keeps you hooked.

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Needs to be more crisp.

Give this a try if you want to understand the nitty gritties of the industry!

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  • Ghazi
  • 30-03-19

An enjoyable book that is well read

Beautiful that the book was read by an indian with an Indian flavor and accent to go with the story of an Indian success in aviation. This added a cultural depth that made the technical story even more interesting. Those who have a love for avaiation, especially the stories of success of the low cost/superior quality concept, will find this book interesting. I also enjoyed the chapters covering the evolution of the airline industry in India, and placing it in the context of the evolution of the airline industry world-wide.. Overall an enjoyable book, and well read..