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The Inevitable
- Understanding the 12 Technological Forces That Will Shape Our Future
- Narrated by: George Newbern
- Length: 11 hrs and 30 mins
- Categories: Politics & Social Sciences, Social Sciences
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More people need to read this
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Keep eye on four and how they are changing world
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The Four
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Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation, and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers.
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Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss. These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail-order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney. Finally Reed Hastings, Netflix chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries.
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beautiful book
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Must read .....
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packed with interesting insights
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What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to 10, adding more of something familiar. Every new creation goes from zero to one. This book is about how to get there.
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Best book for startup entrepreneur at all levels.
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Publisher's Summary
A New York Times Best Seller
From one of our leading technology thinkers and writers, a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives.
Much of what will happen in the next 30 years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives - from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture - can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends - interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning - and demonstrates how they overlap and are codependent on one another.
These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly’s bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading - what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place - as this new world emerges.
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What listeners say about The Inevitable
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- Shreekanth
- 09-08-19
superb!
Lengthy but thats how the topic is. its a nice book.. give a full picture about the future! Thanks Mr. Kevin Kelly!
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- Michael
- 20-02-17
Predicting is hard, especially about the future
The author uses twelve verbs to frame the inevitable forces shaping our future.
These are:
Becoming: Things will change faster
Cognifying: Things will have intelligence
Flowing: Things will be streamed
Screening: Things will be on screens
Accessing: Things will be on the cloud
Sharing: Things will be Shared and collaboratively created
Filtering: Things will be personalized
Remixing: Things will be edited and remixed
Interacting: Virtual Reality will increase
Tracking: Things will be tracked
Questioning: Questions will be more important than answers
Beginning: Things will continue changing
This is largely just a survey of current and cutting edge technologies and predicts these trends will continue and accelerate. I think history shows this is the easiest. most common, and most commonly wrong, form of prediction. The author has a quite positive outlook on the future, but it is not clear this optimum is well founded.
The author puts a lot into the cognifying verb. This includes robots and all of Artificial Intelligence. Yes this will continue, but the specifics and consequences are difficult to predict.
The best chapter was the last which makes clear just how much we don't know.
My main takeaway from this was we really don't know what is Inevitable plus ONE interesting idea. One of my concerns about the future has been that throughout history insulated societies have become somewhat stagnant until they came in contact with a quite different culture than a period of transformation occurs. With global information sharing, I feared this pattern might come to an end (unless we bump into some aliens). Instead Kelly points out we don't need aliens. We will build them in the form of AI, and the pattern will not only continue, but accelerate. I was chagrined that I did not think of this myself.
The narration is quite good but most of the ideas seem a bit trite.
73 people found this helpful
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- George J. Peacock
- 01-08-16
Most Important Book I'll Read This Year
This book was written at a level where it could be accessible to anyone, and that's perfect, because everyone should read it. I am absolutely blown away by what I've learned, and feel that I'd be very much in the dark moving into the future if I hadn't read it. Technological shifts are about to irreversibly alter the way humanity exists, and Kevin gives a brilliant and informative glimpse into that coming world. Highly recommend.
22 people found this helpful
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- Mark
- 01-08-16
Clever bloke
No single person can reliably predict the future.
If you review past predictions about the present, they are always massively wrong, with a few tid-bits of accuracy. Some things are obvious: the population will increase, technology will improve, etc., but there are always events, ideas, developments and emergent properties that no single person’s brain is likely to be able to predict (a panel of experts wouldn’t do much better either).
What’s good about this book is that the author outlines the general trends and directions in which the future is likely to develop – from a technological perspective that is – so this book talks a lot about what will happen to the internet, along with many other technological subjects like robots and artificial intelligence. He classifies this into several themes: ‘flowing, screening, accessing, sharing, filtering, remixing, tracking and questioning’ and then discusses each of these in turn. Actually, now I come to think about it, the book is really about the future of INFORMATION technology rather than the future of technology in general.
Because the focus is mostly on information technology rather than on wider geopolitical, social or environmental issues, he doesn’t really make an attempt to predict what will happen regarding major problems affecting the future of humanity and the planet: population growth, poverty, global warming, pollution, loss of biodiversity, warfare, space exploration etc., but he does present a well-reasoned, imaginative and entertaining discussion of how the future of information technology might develop. I enjoyed it.
27 people found this helpful
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- Fragrantica
- 22-07-16
You should set your expectations right
Kevin Kelly describes his meeting with inventor of hypertext Ted Nelson. He talks about Nelson's convoluted sketches of hypertext and with even some irony telling how nobody even dreamed off what will it become and what will be driving force of the web.
I think that this book should be treated the same... Kevin Kelly gives some convoluted sketches of future development and hypotheses on directions and driving forces and try to imagine how all that will look like but most probably from distance of 20-30 years we will look at those hypothesis and say wow that was a wild guess and it was so wrong but still there was something.
Just for the sake that there might be something I give 5 stars, performance is also excellent but overall still 4 stars for the frustrations of oversimplifying some things pr omitting important moments.
17 people found this helpful
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- Dan Collins
- 16-08-16
Interesting but not Arresting
The concept of the book is solid. And it is written well. I got the impression that the author might have been stretching for material as opposed to stretching to get to all the material. This book attempts to bring into focus trends, not technologies. I wish the author had done it with fewer words. But I also cannot deny that the lengths he went to to make the case for the trends he argues for is comprehensive and compelling.
19 people found this helpful
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- Jeff V
- 23-10-19
One interconnected super intelligence
Books about the future that are clear, believable and comprehensible are few and far in between.
This book delves into the massive interconnectedness of all the data in the cloud.
Basically billions of devices and their associated data become one organism, one super intelligence. One mind.
One other book I highly recommend that deals mainly with AI is Life 3.0 written by an MIT professor.
3 people found this helpful
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- Dingle
- 26-06-16
Like listening to one long list after another
There were several interesting ideas in the book. However, I was expecting more of a Malcolm Gladwell type of writing and felt like I got one long list after another of where screens will exist in the future as an example.
17 people found this helpful
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- Curious Accountant
- 14-06-16
Not worth the time
This book is incredibly general and really written for an audience with minimal involvement in technology. The first and last chapters are the only ones with substance and are rehashing of ideas in Kelly's prior book: "What technology wants". Just listen to that book and be done.
29 people found this helpful
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- Mikey
- 04-08-16
The Future Has Arrived
This book is an interesting highlight on the future of technology and society. The chapters provide an exciting and detailed look into how humans will change the way they think alongside evolving technology.
4 people found this helpful
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- Valeriy R.
- 08-06-16
Worth it's weight in gold
Has tons of very interesting and incredibly useful information! It's like if somebody in early 90's wrote a book, about how powerful e-commerce, social networks, user generated videos, crowdfunding, etc. are going to be.
16 people found this helpful
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- Daft Monk
- 22-08-17
Unimaginative and unrelentingly tedious
The future, told at great length as seen through the narrow squint of a silicon valley tech optimist. Forget genetics, economics, cheap solar power, climate change, politics, developing countries, religion, poverty...
The book starts by saying that the future is complex and wildly unpredictable. Then predicts a future based on tech startups producing better faster computers, better AI and better screens and more joined up versions of what we have now.
It feels like one of those old General Electric World of Tomorrow films, but produced by Google or Facebook.
I don't know what the future holds, but I know it will be a lot more interesting than this.
8 people found this helpful
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- ChrisAdair
- 18-03-17
Most Prophetic
There is a lot packed into this book
Its dense , and the narrator handled the content well, all be it in erring towards robotic away from melodic.
But it suited the nature of the book
There is a lot in here that really meets the title of the inevitable.
Its a great step forwards to understanding todays emerging connected society and big data and how and why things are changing as they are.
Well worth the time to listen.
1 person found this helpful
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- Michael Earley
- 27-09-16
Good book but...
Short and sweet on this one. This book is very informative and contains a lot of info. But KK's writing style is very repetitive. He makes the same points over and over again. Didn't need to be over 11 hours.
Lots of good info, and he certainly knows what he's talking about, but I couldn't say that I enjoyed it... it was more like a workout. But maybe that's what he was going for.
3 people found this helpful
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- Anonymous User
- 12-09-19
In the third chapter and I adore this book already
As a Sci fi writer this is fuel to the mind. Kelly really unravels much deeper and richer framework to think about the biotech revolution.
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- S J Bennett
- 28-05-19
Interesting recap of tech trends, blasé side-stepping of concerns
The narration is fine and the main points are worth a listen. These things seem genuinely inevitable so everyone should be aware of where they might lead. But the author’s decision to ignore (or embrace) real social drawbacks is infuriating. Just because something is inevitable doesn’t mean we have no choice about the speed of its takeover or how it is used.
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- Ajay
- 13-04-19
Thought provoking and convincing
Worried this might be a little shallow and just a rough overview of some obvious trends. But it is well structured, well argued and very convincing in its future vision. A very valuable book
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- Anonymous User
- 27-02-19
Nothing that we don’t know
I was expecting more revelations than statistics and facts that we already know. It didn’t impress me :(
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- Phil
- 11-01-19
An absolute chore to finish. Terrible.
I was expecting a fascinating book on what we can expect from the tech industry in the future. What I got was a guy droning on and on about the future of e-book readers and not really going anywhere with it.
All in all, the worst book I’ve read in my life.
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- junior owusu
- 19-10-18
eye opening
I was taken on a journey of both history and discovery. It's very issue to assume that this how life is when you don't remember of actually people use to live. This book not only made me excites of where we are going technological but also eager to add to it. a must read for all in business and all that care about where we are going.
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- ralph behnke
- 31-05-18
A compelling and exciting story of our time.
Not quite a crystal ball but a lucid framework for us to imagine what the next 30 years may have in store for us.
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- Sarah Collins
- 19-07-17
Good picture of future tech
The authors knowledge of future tech is ourstanding. However, his libertarian premis and viewpoint limits his understanding of potential applications to primarily market based applications which is exceptionally disappointing, especially as he mentions how surprised he is at how successful more socially oriented applications have been. Such surprises would suggest that he needs to re-evaluate his world view and delve deeper into social psychology to get a more detailed vision of how tech and humans will interact in the future.
3 people found this helpful
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- Amazon Customer
- 16-06-19
Lots of words
It would appear that the author and I are of a similar age. I doubt you would find two different types. I find his predictions to be believable and have a good basis for their possibility to occur. I do not take part in his world as I do not do facebook, twitter, instagram, locations tracing or sharing. This is not because of some fear but more because I just don't care about other people. The book is great to listen to as the reader has a lovely voice. It is worth buying as the view is comprehensive and well thought out.
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- Enrico Massi
- 16-03-19
It's inevitable - must read/listen
Excellent story and food for thought. Listened before read, must get it now. Do it.
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- Ace
- 07-09-18
Balanced, pragmatic, experienced-based perspective
Having been around, seen and done a lot, not many are better positioned to speak authoratively on the subject as he. With his sage-like views on technology he shows us that it is an unimaginably special time in human history and through his eyes, that we're on the cusp of a unbelievably bright and exciting future!
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- Anonymous User
- 18-03-18
mindblow
This book absolutely blew my monkey mind.
I highly recommend for all types of people
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- AussiDavid
- 15-12-17
Eye opening
I personally found chapters 2 and 11 resonate with me.
The book talks about the next 30 years and where we are going.
It’s very abstract as such there are no tangable actions one can and should do now. It’s a precursor to something tangable I believe.
I really liked how this books identifies and discusses novelty to commodity, any euntrepemures dream.
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- Anonymous User
- 08-12-17
An eye-opening peek into our future
An engaging and entertaining tale which extrapolates from where we are now to where we are headed. My conclusion: What a time to be alive!
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- lindsay
- 05-12-17
Not bad if you like babies
What did you like most about The Inevitable?
It's OK in a way that makes you doubt everything you have done for your child up to the point of listing to this book.
Now I have reservations about everything and have concerns that "lil baby" will grow up to be a fiend.
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- Francis Murphy
- 22-09-17
Thought I was a switched on futurist.
Kevin has just expanded my view exponentially and filled in gaps I didn't know existed. Great work ??
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- Michael
- 27-06-17
exceptional in every way! essential reading
essential reading for anyone who wants to understand the last 30 years and the next 100 years. Exceptionally well written with very erudite and exceptionally compelling