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The Invisible Touch
- The Four Keys to Modern Marketing
- Narrated by: Jim Ward
- Length: 2 hrs and 47 mins
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The Invisible Touch
Narrated by:
Jim Ward
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Publisher's Summary
Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies for attracting and keeping clients by using The Invisible Touch. Service businesses sell something that cannot be seen or heard; they sell an experience. For that experience to be exceptional, these companies need to understand their clients. Beckwith applies the study of human nature to the world of business, and the result is a thorough, informative, and easily implemented marketing plan.
©2000 by Harry Beckwith, All Rights Reserved (P)2000 Time Warner AudioBooks, A Division of Time Warner Trade Publishing
Critic Reviews
"Harry Beckwith makes the invisible engagingly accessible." (The Motley Fool)
"... a keenly written essay on what it really takes to connect with our customers." (AudioFile)
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Overall5 out of 5 stars
- Fcggbn
- 11-10-10
This is a must if you sell services
This was one of the audio's that everyone in our small office had to listen to. Technicians and directors alike.