PRIME MEMBER EXCLUSIVE | 3 Months Free Trial
Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
The Long Tail
Why the Future of Business Is Selling Less of More
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Offer ends on 15 July, 2026 at 11:59 PM IST.
1 credit a month to use on any title.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.
Download titles to your library and listen offline.
The Long Tail
Narrated by:
Christopher Nissley
Buy Now for ₹649.64
-
Narrated by:
-
Christopher Nissley
-
Written by:
-
Chris Anderson
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
adbl_web_anon_alc_button_suppression_t1
No reviews yet