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  • The Mom Test

  • How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
  • Written by: Rob Fitzpatrick
  • Narrated by: Rob Fitzpatrick
  • Length: 3 hrs and 50 mins
  • 4.7 out of 5 stars (102 ratings)

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The Mom Test cover art

The Mom Test

Written by: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

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Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What listeners say about The Mom Test

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very apt and to the point

the book is about methods, techniques, tools, approaches etc etc wrapped in small stories for entrepreneurs. And many take aways to be used in your entrepreneurship journey. enjoy cheers

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    5 out of 5 stars
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    5 out of 5 stars

Short, actionable, filled with good knowledge.

one thing I liked was that it was like listening to a podcast. i like to read the book while listening as well but the author added so much more to the audiobook. It was filled with amazing insights. probably the best book I've read on the subject of research and startup.

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    4 out of 5 stars
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    5 out of 5 stars

Great book, but could be summarised as a blog post

Well written book overall, and it’s always nice to have author narrate. Would recommend as a read to anyone who is new to product building or customer feedback in general.

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    5 out of 5 stars
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    5 out of 5 stars

Quick, to the point, and useful

Useful on how to conduct customer conversations. Some fluff on B2B Saas business building but other than that it is a recommended book

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    5 out of 5 stars
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One if the best ways to understand how customer building and customer conversation works

This book is gold. I have never gone through a book like this. It's like "Atomic Habits" of customer conversations.

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    5 out of 5 stars
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    5 out of 5 stars

The deal breaker

Every bit of it is from the real world and there is nothing complimentary. I am in a startup , where we are going thru many of the challenges that are discussed in the book. I could corelate to my day to day customer interactions.
Fantastic read.

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    5 out of 5 stars
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Best practical book

Easily the best practical book I’ve read so far. anyone should read this before or right after they start their startup. Author’s narration is very engaging. So much good stuff packed into 3+ hours. Was very easy for me to complete as well.

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    4 out of 5 stars
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    4 out of 5 stars

Boring but important

This book shares a lot of critical concepts. However, these concepts are already shared somewhere by the authors, but this author presented them in a different style and tone that enhanced the size of the book at least four times.

I usually like small and simple books. Unfortunately, this book contains a lot of devious stuff that unnecessarily distracts us from the mainstream.

Moreover, there is a content variation between audiobooks in audible and e-book formats at Amazon Kindle.

Though there are some flaws in it, I give four stars to it depending on the value it shares in listening to it intently without being boring.

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    2 out of 5 stars
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suggestions for the audiobook version

The book itself is great and the narration too. However I need chapters headlined and subheadings marked. Otherwise its a pain to find the part I want to revisit after a while. The last chapter is a useful synopsis and names the chapters though.

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Great Book

A must read for every startup founder. Great Insights. Wonderfully narrated by the author .

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