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  • The Mom Test

  • How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
  • Written by: Rob Fitzpatrick
  • Narrated by: Rob Fitzpatrick
  • Length: 3 hrs and 50 mins
  • Categories: Business & Money, Careers
  • 4.8 out of 5 stars (12 ratings)

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Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What listeners say about The Mom Test

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    3 out of 5 stars
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Good book

Gives a good framework to talk to customers, especially before or while building the product which has a potential to save many man hours. But, I felt the content was little repetitive.

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Must read book for entrepreneurs and Product Managers

One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.

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  • Marc
  • 19-11-20

Great listen for anyone doing any type of customer research

I’ve been doing CR for a few years and feel I’m pretty good at it (my revenue backs that up). But there’s always room for improvement and I love a good refresher or different perspective. Rob delivers that and so much - he gets straight to the point, provides relevant examples and his causal approach is easy to follow and adapt. I’m a solopreneur not a tech startup, and this was still a goldmine with tons of valuable gems of insight.

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  • Amazon Customer
  • 11-11-20

Great book

Very useful, talks about the hability of talking to costumers and how to really get good answers, the ones which are going to lead your companies decisions.

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  • Stacy Williams
  • 01-11-20

A Must-Read for Startups

Critical information delivered in such an easy-to-understand way that it leaves you wondering why you hadn’t already figured this out yourself. It also taught me that the vast majority of customer interviews are done all wrong. It was nice to hear the author’s voice - it has a comforting quality to it and you can hear his passion. But his “ummms” and occasional stumbles were a bit distracting.

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  • Ryan
  • 23-10-20

Loved it

Awesome book! I will listen to it again and again. Did a great job narrating too.

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  • Anonymous User
  • 08-10-20

Great for entrepreneurs

I feel like a lot of businesses fail because they ask the wrong questions. This book is good at keeping it simple and making sure you don’t get mislead.

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  • Anonymous User
  • 02-10-20

Short, to the point and effective

As an entrepreneur looking to know my startup's customers and industry this book has been a great tool to better understand how to run meetings and make connections. The author failed at some point by saying that virtual meetings are not recommended (covid-19 proves the opposite) and by mentioning personal opinions as facts. My advice about this book is use it as base point to notice were you are failing, but don't take everything as fact. Draw your own conclusions from your own experience.

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  • Michele Guide
  • 21-09-20

Delightful narration, insightful book

I'm not sure if I'll ever be on the customer side of a new technology venture but, either way, this was a book I needed to read. Fitzpatrick called me out on exactly what I've been doing wrong in so many conversations within and beyond product development. I hope that I muster the courage to act on his guidance and start asking questions that elicit real information. Moreover, this was one of the most enjoyable and natural audiobook performances I have heard.

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  • Anonymous User
  • 11-09-20

Great book

Short and to the point. The author walks You through how to run customers interviews in a simple manner. Love it

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  • Keenan
  • 08-08-20

Total lifesaver! This book is a must read!

I have been a full time entrepreneur for many years. I thought I was already great at conducting customer interviews until I listened to this book. This book is a total game changer! Within one day of applying it to my current startup project, I began uncovering details and huge insights that I had been missing before through poor questions. Thank you so much for sharing your experience Rob!

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  • Craig Lambie
  • 23-07-20

VFPA

Recommended from a friend, and what a great listen this was! Absolute gems throughout. I wish everyone, in every business would read this before doing research. Imagine if everyone didn't waste my time and grew and learnt from every meeting - apply this, use Vision, Framing, Pedestal and Ask to further your conversations, use the Mom Test to get your Ego out of the way and solve real problems! Fantastic read. Highly recommended.

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  • Rstar
  • 03-11-20

Great advice!

Great practical advice for conducting customer interviews. Easy to follow and will make it much easier and fruitful.

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  • Nicole
  • 25-10-20

Personally prefer listening to the audiobook ver.

Great for those who are introverted like me (and apparently him, too) and prefer to have steps laid down. Practical and doable advice.

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  • Juan Manuel Rios
  • 18-08-20

Must have to start a business

Just read it. Thank me later The best piece of advice you will never get.

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  • Roz
  • 10-04-20

If you want to help your business read this!

I really like this, if every business started from this point I'm sure we would have happy customers and happy sales people. The only thing that concerns me is Rob makes is sound really easy but I think a lot of people struggle to have conversationsike these.

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  • salih derya
  • 04-03-20

follow the tips on this book me on day 1

loved it amazing totally works i got so much more opportunities to talk to customers i am gonna listen to this again and take notes this time

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  • Anonymous User
  • 19-12-19

Essential book for entrepreneurs

Excellent narrator, easy to follow. Liked the summary of key points at the end.

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  • Ivan Germanov
  • 12-12-19

Great impact on my startup

I just had to go back do my customer validation the right way after this book. My stratup is still on idea stage and I believe this book has saved me a ton of money and bad taste in my out from failed presuppositions.

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  • Amazon Customer
  • 23-11-19

Quality guide to market research

Every one who ever tries to solve any problems should read this book. Unbelievably concise, insightful and valuable

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  • Gareth
  • 18-09-19

Best book for startups to understand their customers

This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.

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  • Spiky Potplant
  • 06-09-19

Short but good

Short but concise guide to user testing. Lots of excellent advice. Audio format is good to get the main arguments/techniques/how to advice but print would probably be easier.

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  • Steve Dalton
  • 09-10-20

Incredibly useful!

Love this book, has been incredibly helpful to me already. Nice to also hear the author personally. Thanks Rob.

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  • George
  • 06-02-20

wow, exactly what I need I feel so

This world is kind of new for me. The way these insights are exposed are so clear and simple to digest and apply. I am about to completely change my direction in life, workwise, and now I i feel my mind way more clear about what I need to do. Thanks !

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  • Chris B Carpenter
  • 21-11-19

Actionable and relevant

Loved the book In the midst of doing customer interviews for my product amd this book had some great actionable steps. Already planning on listening again.

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  • Baqer Mamouri
  • 29-07-19

I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions. On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup. It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.