Get Your Free Audiobook

After 30 days, Audible is ₹199/mo. Cancel anytime.

OR

Publisher's Summary

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd

What listeners say about The Mom Test

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    26
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    14
  • 4 Stars
    5
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    16
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars

Good book

Gives a good framework to talk to customers, especially before or while building the product which has a potential to save many man hours. But, I felt the content was little repetitive.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Must read book for entrepreneurs and Product Managers

One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Wycliffe Omondi
  • 16-04-21

validation of ideas inc

never too late to learn . I have sure changed my way of validating my ideas.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 14-03-21

Incredible

This 1 book changed my costumer interview skills from mediocre to very good. Thank you!!

  • Overall
    5 out of 5 stars
  • Kenny Hsieh
  • 11-03-21

Great Resource

I found this book insightful, clear with communicating concepts and overall very helpful as someone who has never found sales intuitive and is more interested in tech. The author does a great job getting to the point and keeping the listener engaged with stories of his own experiences of applying these ideas in the real world.

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
  • JDR
  • 21-02-21

Common sense, but not obvious

Worth the short and easy listen. The narration is a little quirky if you’re used to highly produced audio books. But, just consider it more of a solo podcast or lecture and, although I haven’t yet applied them, I’m confident the concepts will be valuable. Thanks, Rob!

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Cesar Perez
  • 31-01-21

The perfect book for someone who has an idea and want to transform it into a Business

Rob is an extraordinary story telling, the complexities of customer validation are exterminated by this book. you’ll find tactics and tools very useful for idea and problem validation. This must be a must have for every entrepreneur

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • andrew Strauss
  • 20-01-21

Awesome book

If you really wanna know how to do Customer interviews in an easy to follow format in the Mom test is your book.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Jordan Kohl
  • 14-01-21

It’s not about “Does your mom understand your business idea.”

Rather it’s “Don’t ask your mom (or anyone, really) ‘Do you like my business idea?’” Giving honest feedback is too hard in that scenario, so they will unconsciously lie. This book is chock-full of ways to avoid letting yourself or others deceive you when it comes to getting feedback on your business.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Katarzyna Ulok
  • 21-12-20

A good reminder on how to do user interviews right

This book is short and to the point. Rob gives examples of the tasks we all fall into when trying to launch a new product or improve our existing offering. Even though I knew about them, I still occasionally fall into these traps. The Mom Test is a good reminder to avoid mistakes and you can get back to it often to keep that approach fresh in your mind.

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    5 out of 5 stars
  • Kindle Customer
  • 08-12-20

Practical and real.

Written by an actual entrepreneur who actually understands what they go through.

Practical. Can apply directly, as you listen. No fluff. No catch phrases. Very, very good book

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Marc
  • 19-11-20

Great listen for anyone doing any type of customer research

I’ve been doing CR for a few years and feel I’m pretty good at it (my revenue backs that up). But there’s always room for improvement and I love a good refresher or different perspective. Rob delivers that and so much - he gets straight to the point, provides relevant examples and his causal approach is easy to follow and adapt. I’m a solopreneur not a tech startup, and this was still a goldmine with tons of valuable gems of insight.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 16-04-21

excellent

excellent info and narration style was great, excellent info and narration style was great, excellent info and narration style was great

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Ms. S. E. Wright
  • 19-03-21

A game changer in how to approach clients

This book is a genuine game changer and Rob Fitzpatrick is a generous, compelling writer. He shows a lot of honesty and authenticity. He goes through mistakes he has made in asking for feedback and how it is easy to ask the wrong questions. But also, it is easy for those we are asking, to be uncomfortable telling the truth.
This book is a perfect read for anyone developing a new product or service, and wants feedback before investing time and money into creating this.
One of my reads of the year. Thanks Rob.

  • Overall
    4 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    5 out of 5 stars
  • Anonymous User
  • 14-03-21

Honest experiences - but bad audio performance

Best thing about the book: honest experiences
Worst thing about the audio book: the audio performance

  • Overall
    5 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    4 out of 5 stars
  • Mr. O. Omoigiade
  • 15-02-21

Great! The book is better than audio book

Really enjoyed it aa I did the book. However the distinctions between characters and humour evident in the book is a little unclear in the audio. It was designed to be read rather than spoken

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    4 out of 5 stars
  • Amazon Customer
  • 30-12-20

Good But Background Hiss

Good book but audio has a background hiss which is annoying, but you get used to it.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Evelina
  • 17-12-20

Amazing for first time entrepreneurs

Must read when doing customer research! Learnt loads of good tips, book is full of practical examples what to say and what not to say.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Rstar
  • 03-11-20

Great advice!


Great practical advice for conducting customer interviews. Easy to follow and will make it much easier and fruitful.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Nicole
  • 25-10-20

Personally prefer listening to the audiobook ver.

Great for those who are introverted like me (and apparently him, too) and prefer to have steps laid down. Practical and doable advice.

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    3 out of 5 stars
  • Juan Manuel Rios
  • 18-08-20

Must have to start a business

Just read it. Thank me later

The best piece of advice you will never get.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Roz
  • 10-04-20

If you want to help your business read this!

I really like this, if every business started from this point I'm sure we would have happy customers and happy sales people. The only thing that concerns me is Rob makes is sound really easy but I think a lot of people struggle to have conversationsike these.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Steve Dalton
  • 09-10-20

Incredibly useful!

Love this book, has been incredibly helpful to me already. Nice to also hear the author personally. Thanks Rob.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • George
  • 06-02-20

wow, exactly what I need I feel so

This world is kind of new for me. The way these insights are exposed are so clear and simple to digest and apply. I am about to completely change my direction in life, workwise, and now I i feel my mind way more clear about what I need to do. Thanks !

  • Overall
    5 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    5 out of 5 stars
  • Chris B Carpenter
  • 21-11-19

Actionable and relevant

Loved the book In the midst of doing customer interviews for my product amd this book had some great actionable steps. Already planning on listening again.

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • Baqer Mamouri
  • 29-07-19

I wish I read this book a few years ago

This books made me cringe at least a dozens of times. Reading the book was like reading an autobiography. I have done many of the mistakes that the book mentions.

On the surface, it seems that it is about talking to customers and extracting insights that are credible. But once you dig deeper you realize the book is about strategy, validation, thinking clearly and creatively, ego traps, and how to not fall for false positives that can have detrimental effects on you and your startup.

It also provides many practical bits of advice and hacks to find customers and run the customer interview process. I truly wish I had read the book a few years ago.