The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrated by:
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Rob Fitzpatrick
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Written by:
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Rob Fitzpatrick
About this listen
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
©2013 Robfitz Ltd (P)2019 Robfitz LtdWhat listeners say about The Mom Test
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Prateek M.
- 11-12-24
Stellar! Just buy it already
This book is a must for every entrepreneurial person without a doubt. Just buy it and read it, and then re read it again and again.
This book presents a fresh look at a part of entrepreneurship that doesn’t get talked about enough— customer conversations. Sure, you will find many videos by Y combinator to go and talk to your customers, but only this book will show you how.
This book talks about how to have a conversation with a user with open mind and without being defensive. It also talks about how can you find a true customer from all the conversations you have. It mentions specific methods and specific words you can use during this process.
I talked to 100s of customers before reading this book, and faced many challenges. Sometimes, it is hard to know what a customer truly wants, or it may be hard to gauge their actual interest, or the conversations lose steam over time among many others.
This book has definitely made my customer conversations by at least 30%. However, please note that this book was extremely hard to implement in real life because I needed to change my hard wiring, my attitude, and my own method of having customer conversations. And, I am still working on this.
Be prepared to re read this book again and again. However, the rewards are great.
Definitely recommended!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Darshan Khanna
- 07-08-22
Pretty good read
A perfect guide with tools and do’s/Don’ts for customer interview to build a product, business or to validate your ideas.
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Overall5 out of 5 stars
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Performance2 out of 5 stars
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Story5 out of 5 stars
- Anusree
- 22-03-23
suggestions for the audiobook version
The book itself is great and the narration too. However I need chapters headlined and subheadings marked. Otherwise its a pain to find the part I want to revisit after a while. The last chapter is a useful synopsis and names the chapters though.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Neha Gupta
- 28-01-24
Short, actionable, filled with good knowledge.
one thing I liked was that it was like listening to a podcast. i like to read the book while listening as well but the author added so much more to the audiobook. It was filled with amazing insights. probably the best book I've read on the subject of research and startup.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anand
- 03-05-23
Best practical book
Easily the best practical book I’ve read so far. anyone should read this before or right after they start their startup. Author’s narration is very engaging. So much good stuff packed into 3+ hours. Was very easy for me to complete as well.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 25-02-25
Insightful!
Love how candidly the author (and narrator) spoke. It was much more easy to comprehend through that style. Not to mention, it had great lessons!
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Placeholder
- 11-06-23
The deal breaker
Every bit of it is from the real world and there is nothing complimentary. I am in a startup , where we are going thru many of the challenges that are discussed in the book. I could corelate to my day to day customer interactions.
Fantastic read.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mayank Agarwal
- 27-10-23
Quick, to the point, and useful
Useful on how to conduct customer conversations. Some fluff on B2B Saas business building but other than that it is a recommended book
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Overall5 out of 5 stars
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- Anonymous User
- 26-02-24
very apt and to the point
the book is about methods, techniques, tools, approaches etc etc wrapped in small stories for entrepreneurs. And many take aways to be used in your entrepreneurship journey. enjoy cheers
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Overall5 out of 5 stars
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- Amazon Customer
- 23-06-20
Must read book for entrepreneurs and Product Managers
One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.
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