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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

Written by: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹501.00

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About this listen

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Entrepreneurship Management Management & Leadership Marketing & Sales Sales Small Business & Entrepreneurship
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one thing I liked was that it was like listening to a podcast. i like to read the book while listening as well but the author added so much more to the audiobook. It was filled with amazing insights. probably the best book I've read on the subject of research and startup.

Short, actionable, filled with good knowledge.

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One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.

Must read book for entrepreneurs and Product Managers

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Well written book overall, and it’s always nice to have author narrate. Would recommend as a read to anyone who is new to product building or customer feedback in general.

Great book, but could be summarised as a blog post

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Easily the best practical book I’ve read so far. anyone should read this before or right after they start their startup. Author’s narration is very engaging. So much good stuff packed into 3+ hours. Was very easy for me to complete as well.

Best practical book

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This book shares a lot of critical concepts. However, these concepts are already shared somewhere by the authors, but this author presented them in a different style and tone that enhanced the size of the book at least four times.

I usually like small and simple books. Unfortunately, this book contains a lot of devious stuff that unnecessarily distracts us from the mainstream.

Moreover, there is a content variation between audiobooks in audible and e-book formats at Amazon Kindle.

Though there are some flaws in it, I give four stars to it depending on the value it shares in listening to it intently without being boring.

Boring but important

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