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The Mom Test

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

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The Mom Test

Written by: Rob Fitzpatrick
Narrated by: Rob Fitzpatrick
Free with 30-day trial

₹199.00 per month after 30-day trial. Cancel anytime.

Buy Now for ₹378.16

Buy Now for ₹378.16

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.

©2013 Robfitz Ltd (P)2019 Robfitz Ltd Entrepreneurship Management Management & Leadership Marketing & Sales New Business Enterprises Sales Small Business Small Business & Entrepreneurship
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Well written book overall, and it’s always nice to have author narrate. Would recommend as a read to anyone who is new to product building or customer feedback in general.

Great book, but could be summarised as a blog post

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one thing I liked was that it was like listening to a podcast. i like to read the book while listening as well but the author added so much more to the audiobook. It was filled with amazing insights. probably the best book I've read on the subject of research and startup.

Short, actionable, filled with good knowledge.

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One of the best book I have read so far on customer interviews and validation of idea or feature. Mighty useful for entrepreneurs and product guys.

Must read book for entrepreneurs and Product Managers

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I love that the book had many examples, which help a lot in understanding what one might be doing wrong. More than just talking to customers, this book shows how to figure out if someone is your customer or not. The persona of the ideal customer is vital for a business and this book gives the process of how to define it in detail.

Clear, concise and sharp

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Easily the best practical book I’ve read so far. anyone should read this before or right after they start their startup. Author’s narration is very engaging. So much good stuff packed into 3+ hours. Was very easy for me to complete as well.

Best practical book

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