A nonprofit's real-world survival guide and nitty-gritty how-to handbook
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with listener-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
- Includes cost-effective strategies and proven tactics for nonprofits
- An ideal resource for thriving during challenging times
- Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit
Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is, among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
What members say
- Catalin Popa
The voice of the narrator makes the book boring
Would you recommend The Nonprofit Marketing Guide to your friends? Why or why not?
Would only recommend it to beginners. The book is a bit too basic for most marketing professionals.
What aspect of Vanessa Hart’s performance would you have changed?
The voice of the narrator makes the book boring.
2 people found this helpful
Excellent tips relevant to 2019
An essential for any small third sector business or even sole traders. Contains many insights, facts and wisdoms throughout. Kept me thoroughly engaged despite the topic of marketing being my favourite by a long shot.
The narrator brought the content even further to life.
An essential. Thank you.