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Publisher's Summary

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.

In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

©2014 Steve Martin, Noah Goldstein & Robert Cialdini (P)2015 Audible, Ltd

What listeners say about The Small BIG

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classic examples of applied psychology at work

this is a truly great book, offering case in point examples of how to persuade and become an effective salesperson, an effective entrepreneur and most importantly, an effective individual.
thank you for writing this

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  • MDRedwood
  • 03-05-16

An excellent overview of persuasion

As it has been broken down Ito chunks, this book lends itself well to the audiobook format.
I've just finished it, and found the insights valuable to my field (Primary Care).
I will almost certainly listen again.
The only thing I think that could be improved would for the narrator to avoid trying to use accents. It doesn't add anything and, in my opinion, detracts from the material.

4 people found this helpful

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  • Edward R
  • 23-06-17

Packed with great stuff

Another brilliant book packed with 50 influencing techniques. The only reason I've not given it another star is I'd have liked slightly more explanation of each technique or more examples.

2 people found this helpful

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  • Demetri
  • 17-11-16

Excellent practical advice

A must read for anyone interested in being more persuasive. Filled with small and extremely powerful interventions that are based on validated research

1 person found this helpful

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  • N T
  • 27-01-21

A real gem.

Or I would decide it as a Swiss Army Knife not just useful for your professional but also your personal life.

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  • Halais
  • 19-12-20

not bad insight

not a bad book found a lot of repeat themes, could just be Amazon echo not syncing properly I was thinking I've heard this before at least once already

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  • Anonymous
  • 08-12-20

Big things come in small packages.

A fascinating look into how the smallest of changes can influence the outcome of interactions with people. This audiobook contains 52 small influence techniques that anyone can use, I have already started to use a few and have seen an improvement in my ability to persuade people. None of the techniques are underhanded and all are backed by psychological studies.

The narration of this book is enjoyable to listen to and although, the English narrator's attempt at an American accent for certain quotes is not the best, it adds to the underlying humour of some of the material.

A wholly enjoyable and informative audiobook.

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  • Joshua Gerrard
  • 25-09-17

I finished this book today

The claims made in this book are actionable, and for the most part backed up by an apparent study (I guess you could check them if you’re cynical).

Even if you never use the contents, and given their wide applicability I think this is unlikely, the techniques and often counter-intuitive results are interesting at the very least.

I am glad I listened to it.

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  • Michael Ede
  • 09-09-17

Great book

Really enjoyed this, narration a bit slow but just increased speed and it was fine.