The Small BIG cover art

The Small BIG

Small Changes that Spark Big Influence

 Preview
Free with 30-day trial
Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.

The Small BIG

Written by: Noah Goldstein, Steve Martin, Robert Cialdini
Narrated by: Jay Villiers
Free with 30-day trial

₹199 per month after 30-day trial. Cancel anytime.

Buy Now for ₹569.00

Buy Now for ₹569.00

About this listen

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling.

In The Small BIG, three heavyweights from the world of persuasion, science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.

Offering deceptively simple suggestions and explaining the extensive scientific research behind them, The Small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.

The Small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

©2014 Steve Martin, Noah Goldstein & Robert Cialdini (P)2015 Audible, Ltd
All stars
Most relevant
this is a truly great book, offering case in point examples of how to persuade and become an effective salesperson, an effective entrepreneur and most importantly, an effective individual.
thank you for writing this

classic examples of applied psychology at work

Something went wrong. Please try again in a few minutes.
good audio book to re-iterate some of the key influence points with suitable examples. fast and quick reference material.

high level summary

Something went wrong. Please try again in a few minutes.