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The Tatas cover art

The Tatas

Written by: Girish Kuber, Vikrant Pande - translator
Narrated by: Rajiv Dadia
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Publisher's Summary

Winner of the Gaja Capital Business Book Prize 2019

The 19th century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. 

In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. 

Stewarded ably over the decades by Jamsetji's sons, Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more businesslike Ratan, the Tata group today is a $110 billion empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, and the national carrier Air India - the family has a long, rich and unrivalled legacy. 

The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost 200 years.

©2019 Girish Kuber and Vikrant Pande (P)2020 Audible, Inc.

What listeners say about The Tatas

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true nation builders

loved it hearing. narrator was quite understood. story'was bindind till end. good topic to choose from.

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must read book

this book should read by every entrepreneur...
lot to learn from the TATA family.
thank you

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Tata Group Must Hear

You need to hear this wonderful book to understand how a legacy can be created with Brand Value n ethics .

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Beautifully written

Each word that must be read by every indian because what Tatas has given India is a auspicious gift.
We can only repay it by learning through these lessons and applying them in our be lives.

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Very interesting book

Thoroughly enjoyed listening to the book. It gives comprehensive account of Tata and their numerous ventures. Their commitment to social welfare is commendable.

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a good book of the tata empire tale

the placing of some of the part of the or rather the book writing itself is non linear. hence understanding the narrative was a bit difficult or have to read twice to follow.

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Excellent book

Amazing book, nicely described storylines. Every youth must read this. The performance is also a really as I listen on 1.5x speed.

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A truly inspiring story. Eloquent but clear narration.

I have a new found fandom for the Tata Group. I had never heard of the magnificent people of the Tata family. This is the story of how they not only built the Tata empire but also how they created social wealth for India. I would also extend my gratitude to the author & narrator of this story. The language was rich but the narration crystal clear. I was able to listen to this & pay attention even while doing some chores. Looking forward to more such stories.

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inspiration to entrepreneurs!

it will help us to understand the tata way of doing business / building nation

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outstanding read about Tatas .

Hatsoff to Tatas.
They have built this nation against foolish socialist politicians directionless policies.
they are true wealth creators.
Very well written and narrated.

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