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Publisher's Summary

The pioneer who gate-crashed his way to the top, Subhash Chandra, the promoter of Essel/Zee Group, is an unlikely mogul. Hailing from a small town in Haryana, where his family ran grain mills, Chandra has been a perennial outsider, repeatedly aiming high and breaking into businesses where he was considered an interloper. Starting work as a teen to pay off family debts, Chandra had to rely on bluff, gumption, and sheer hard toil to turn things around. A little bit of luck and political patronage saw him make a fortune in rice exports to the erstwhile USSR.

Always a risk taker, Chandra then had the vision of getting into broadcasting early, even as established media players failed to see its potential. His Zee TV, India's first private Indian TV channel, changed the rules of the game and tickled the fancy of a public starved of entertainment. Several gutsy initiatives followed, though not all of them were successful. Chandra's attempts to launch satellite telephony and a cricket league came a cropper. But the man continues to reinvent himself; he is now also focusing on infrastructure and smart cities.

This is an unusually candid memoir of a truly desi self-made businessman who came to Delhi at age 20 with 17 rupees in his pocket. Today he has a net worth of $6.3 billion and annual group revenues of about $3 billion.

©2016 Subhash Chandra (P)2018 Audible, Inc.

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  • Overall
    5 out of 5 stars

hustle of Indian entrepreneur

loved it. how a ordinary man from a ground rise up to be millionaire and helped the nation.

2 people found this helpful

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Better than expected

Subhash Chandra has done a lot more than what i knew of him through his Zee group, Essel world etc. He has also been quite honest about his political linkages as his business grew. Will surely recommend to everyone interested in entrepreneurship

2 people found this helpful

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Unapologetic

Unlike many other Indian business person books, Subhash is much more open about his encounters with the Indian bureaucracy. While listening to the book, I could make out that in all his stories, he blames others to be always at fault. Still a good listen and there are quite a few lessons to be learnt here.

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Excellent read!!

A open and candid account of his extraordinary achievements and rise to success. Enjoyed it very much and found myself looking forward at continuing from wherever I had stopped listening. Highly recommended!!

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Spectacular

The first half of the book is just spectacular. Fast paced and straight to the point. Narrator has done an amazing job.

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Honest and exciting!

Very interesting. Offers an insight into the corrupt Indian system at so many levels. It confirms all that we think about the system but hope is not true!

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Must read !

The aspiring story of Indian entrepreneur. Needs better narration though. Totally loved it . worth your time

1 person found this helpful

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humble view

good story. veracity may be suspect.
not inspirational enough. associates shown in bad light. I'm the only right.

1 person found this helpful

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Engrossingly entertaining

The book covers all phases of Mr Chandra's life right from childhood till date. He has a knack of doing business and an avid risk taker. Mr Chandra tells this story in a very entertaining way. It is very exciting to know how went from starting a small grain processing business to become a rice exporter and then starting bigger businesses like packaging and media. Once you start listening to this book you simply just cannot stop. I finished it very quickly. Truly deserves five star !

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Good book

It takes you briefly into history of India and how does our country evolved into more liberal state from licence Raj.
It gives brief insight of many politicians.

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  • Jay
  • 27-11-20

Amazing book

Amazing book, Subhas took us through his life journey why he started? What he started?