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Tim Cook

The Genius Who Took Apple to the Next Level
Written by: Leander Kahney
Narrated by: Jonathan Cowley
Length: 8 hrs and 56 mins
4.5 out of 5 stars (6 ratings)
Regular price: ₹820.00
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Publisher's Summary

Penguin presents the audiobook edition of Tim Cook, by Leander Kahney.  

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. 

From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.   

But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasises kindness, collaboration and honesty and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.   

Drawing on authorised access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.

©2019 Leander Kahney (P)2019 Penguin Books Ltd

What members say

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    3 out of 5 stars

Best Suited for Business & life ethics.

It just explains, if you are right, No odds can stop. Eventually you will get what you want.

1 of 1 people found this review helpful

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  • M. Hubbard
  • 18-04-19

One dimensional and more than a tad shallow

One dimensional love fest of the new apple and I say this having read ten Apple books from 2004. Ignores a balanced viewpoint of minding the store. Tim did a amazing job of getting 12 million iphones to market at once with zero leaks on iPhone 4, 5 et al.
It ciould be argued that making a larger screened iphone that Steve would not allow, getting the last major carrier contract with China telecom and one billion subscribers was picking low hanging fruit.
The watch may be bigger than Rolex, but so is VW to Rolls Royce.
This may be right, or it may not be, witness the huge sales increase garnished by these strategies. But the "I never knew I needed that until I saw that" is still missing
The author ignores the slowing/reversing iPhone sales and when comparing with Microsoft mentions only Steve Balmore and not Sasha porting direction to the cloud and growing Microsoft immensely, not to mention porting office to subscription way before Apple used this technique.
I would have loved to know how Tim rise up through the ranks in Apple and achieved the magical operational delivery schedule of new product.
Instead its just a gushing love feast with little detailed anedoctes probably as no one in senior apple management and in particular Tim speak to the author.
Disappointing, shallow and really awful narration where everything single thing is emphasised and as such nothing is emphasised.

6 of 7 people found this review helpful

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  • Russell tolliday
  • 02-05-19

Soulless and plagued with quotes from people you’ve never heard of

I was really disappointed by this book. It’s crammed full of quotes and references from people you’ve literally never heard of. A lot of the ‘facts’ are also followed by “its believed” and “it could be said”, leaving me wondering how much of it is even true.

If you’re an Apple fan you will already know 90% of what this book covers and if you’re not an Apple fan I guess you wouldnt want to read it anyway.

The narrator is also really rebotic and lacking in any emotion. Overall one of the worst Apple Books I’ve read.

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  • Wes
  • 05-05-19

About Apple, Not Tim Cook

This book is 2% about Tim Cook and 98% about Apple and how well it's been doing under his leadership. Mostly numbers and facts, no story. A 9 hour long Wikipedia entry about Apple. The author even states at one point that he did not delve into Cook's private life. This is the context the book should be seen in.

It is narrated by someone who wouldn't be out of place at the BBC - i.e. perfect for reading Wikipedia entries.

Overall, it is a huge disappointment after the two books about Steve Jobs that really dealt with him as a human. I bought this book to learn about Tim Cook, the genius, not about Apple, the company run by him. It will be of no use to anyone interested in Tim Cook.

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  • Anonymous User
  • 02-05-19

What a guy!!

What a crazy journey. Loved learning more about such an amazing leader. Would recommend to all leaders

0 of 1 people found this review helpful