Get Your Free Audiobook

When Marketing IS Strategy (Harvard Business Review)

Written by: Niraj Dawar
Narrated by: Todd Mundt
Length: 26 mins

After 30 days, Audible is ₹199/mo. Cancel anytime.

OR

Publisher's Summary

Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.

This article was first published in the December 2013 issue of Harvard Business Review.

©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.

What members say

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • L. Counts
  • 06-05-16

succinct and to the point

I actually enjoyed this program. it was informative. I felt like I learned a lot.