Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.
This article was first published in the December 2013 issue of Harvard Business Review.
What listeners say about When Marketing IS Strategy (Harvard Business Review)
- L. Counts
succinct and to the point
I actually enjoyed this program. it was informative. I felt like I learned a lot.