Get Your Free Audiobook

When Marketing IS Strategy (Harvard Business Review)

Written by: Niraj Dawar
Narrated by: Todd Mundt
Length: 26 mins

After 30 days, Audible is ₹199/mo. Cancel anytime.

OR

Publisher's Summary

Niraj Dawar, a professor of marketing at the Ivey Business School in Ontario, reports on how customers and the market now stand at the core of business – and how this requires a rethink of the traditional principles of strategy.

This article was first published in the December 2013 issue of Harvard Business Review.

©2013 by the President and Fellows of Harvard College, All Rights Reserved (P)2013 Audible Inc.

What listeners say about When Marketing IS Strategy (Harvard Business Review)

Average Customer Ratings

No Reviews are Available
Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars
  • L. Counts
  • 06-05-16

succinct and to the point

I actually enjoyed this program. it was informative. I felt like I learned a lot.