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Why I Stopped Wearing My Socks

Written by: Alok Kejriwal
Narrated by: Siddhanta Pinto
Length: 5 hrs and 1 min
4.5 out of 5 stars (57 ratings)

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Publisher's Summary

By the time he was 20, Alok Kejriwal had his life preplanned for him. He would inherit the family’s socks manufacturing business and be the hardworking, money minting, quintessential Marwari businessman - forever.  

Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET!  

A crazy business idea Alok had turned out to be a winner, and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners.  

Why I Stopped Wearing My Socks is Alok’s real life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur, traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the listeners.  

Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.

©2018 Alok Kejriwal (P)2019 Audible, Inc.

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  • Overall
    5 out of 5 stars
  • Story
    5 out of 5 stars

must for innovative mind



This book express the journey of one common Indian youth and his learning.
You can find all short of challenges starts from family issues to corporate issues.but in every step he accept the challenge,learn the new things to move on.not only he learn most importantly he unlearn what he learn to make himself fit for new challenge and overcome those.
You will find all these in this book and make you own new path where you blocked by his story.
Alok Mohapatra

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Good Book

Author shares very practical lessons at end of every chapter.
A must read for a young entrepreneur.

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AWESOME

good for entrepreneurs and Mumbaikars.... lots to learn from his story... it was worth it

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Amazing... engaging..

a must read by first time entrepreneurs... lots of learnings and an engaging life story of an entrepreneur

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Great and unique story. Ground realities

loved it very much. Honestly stated. You just can't leave it midway. kudos to the writer

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Great book on entrepreneurship

Very well written, quite entertaining. It’s among INDIAs first Internet based companies. Do read it ....

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Inspiring and educative!

Alok Kejriwal has lucidly scripted his journey which holds the readers and listners alike. His words ring the bell of truth. A must read book for all students and practioners of business of any nature.

Siddhanta Pinto, the narrator of this audio book embodies the writer and sounds very natural. Apt for the Indian listeners!

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Super Awesome. 5 Star.

A must listen / read for everyone. coming directly from a person who has earned his reputation after hard work and tuff times. His story inspires and give deep insights into real entrepreneurship. thankful for this.

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great read

I've been following Alok's updates on linked in for a long time, it was interesting to get behind and understand the experience that generates those insights.

the story gets increasingly immersive with every chapter and very relatable to Indians interested in tech entrepreneurship.

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Great

Good one... a story of a start-up and how they are funded and consequences thereof... great experiences shared by the author !