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Publisher's Summary

Winner of the C.K. Prahalad award - Best Business Book of 2019 

By the time he was 20, Alok Kejriwal had his life pre-planned for him. He would inherit the family’s socks manufacturing business and be the hard-working, money minting, quintessential Marwari businessman, forever. 

Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET! 

A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners. 

Why I Stopped Wearing My Socks is Alok’s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. 

Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.

©2018 Alok Kejriwal (P)2019 Audible, Inc.

What listeners say about Why I Stopped Wearing My Socks

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Business ka kids

if you have been ever bitten by Business bug.book is for you..Prompt and Honest advise for all entrepreneurs

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Very engaging & inspiring

The story is very nice, consize and addresses the struggles of an entrepreneur.

highly recommended

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brilliant entrepreneur journey by Alok Kejriwal

thoroughly enjoyed listening to life's struggle of an entrepreneur and a successful journey. inspired me alot.. won't stop reading this book again. would immensely recommend the young entrepreneurs and my friends who are thinking what to do next! True Indian hardship journey! thank you Alok sir.

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Everything Starts Small !!

Loved it. Finished the audio book in one go :-)The story is entertaining and has great business lessons.
Narrator too has done a grat job !

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Insightful, engaging and exciting

Thank for sharing your experiences.
It is insightful, engaging and exciting. Very good and very well written.

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must for innovative mind



This book express the journey of one common Indian youth and his learning.
You can find all short of challenges starts from family issues to corporate issues.but in every step he accept the challenge,learn the new things to move on.not only he learn most importantly he unlearn what he learn to make himself fit for new challenge and overcome those.
You will find all these in this book and make you own new path where you blocked by his story.
Alok Mohapatra

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Good Book

Author shares very practical lessons at end of every chapter.
A must read for a young entrepreneur.

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AWESOME

good for entrepreneurs and Mumbaikars.... lots to learn from his story... it was worth it

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Amazing... engaging..

a must read by first time entrepreneurs... lots of learnings and an engaging life story of an entrepreneur

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Great and unique story. Ground realities

loved it very much. Honestly stated. You just can't leave it midway. kudos to the writer