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Publisher's Summary

In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?

Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.

Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices that you can apply at your own company, no matter the size. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2021 Colin Bryar and Bill Carr (P)2021 Macmillan Audio

What listeners say about Working Backwards

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good narrative

learn about the basic principles which made Amazon Succesful. good to hear the digital journey of Amazon as they moved from online retail to the latest digital footprint across devices and backend.

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  • Sean O Tuama
  • 16-03-21

Highly recommend this for anyone in business

Great book. Very practical strategies that I have already started implementing in my business. Already seeing the benefit of them

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  • Kindle Customer
  • 13-03-21

Be Amazonian

A great book. Full of insights to what worked and didn't work at Amazon. Incredibly helpful if your looking at ideas on how to transform your business or approach to customers.

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  • A J Britcliffe
  • 11-03-21

A deep look at the Amazon way

Really interesting deep dive from two insiders on how the amazing machine that is Amazon works.

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  • Anonymous User
  • 16-03-21

very enjoyable and informative

excellent insight into one of the most innovative organisations of our time . enjoyed the detail and examples offered