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Working Backwards
- Insights, Stories and Secrets from Inside Amazon
- Narrated by: Bill Carr, Colin Bryar, Robert Petkoff
- Length: 10 hrs and 40 mins
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Publisher's Summary
Working Backwards gives an insider's account of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
In 2018 Amazon became the world’s second trillion dollar company after Apple: a remarkable success story for a company launched out of a garage in 1994. How did they achieve this? And how can others learn from this extraordinary success and replicate it?
Colin started at Amazon in 1998; Bill joined in 1999. Their time at Amazon covered a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services to life. Through the story of these innovations they reveal and codify the principles and practices that have driven the success of one of the most extraordinary companies the world has ever known, from the famous 14-leadership principles, the bar raiser hiring process, and Amazon’s founding characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence.
Through their wealth of experience they offer unprecedented access to the Amazon way as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Critic Reviews
"Essential for any leader in any industry." (Kim Scott, best-selling author of Radical Candor)
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- Ashwin
- 31-07-21
Worth listening to every word in it
Worth listening to every word in it
Product folks and entrepreneurs looking to solve problems should listen to this
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- Saurabh Deshmukh
- 01-01-23
Very well written and narrated
Working backwards is truly a book worth listening. I have enjoyed this thoroughly and planning to listen it one more time (at least). Great examples on how seeds have been sowed, some bore fruit while others were used as experience (which most companies are afraid of doing) because they want to be successful (in the short time). Overall great listen, I have enjoyed it.
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- Anonymous User
- 15-04-23
A Must Read!
A very well narrated audiobook that shows what exactly makes Amazon so great. Lots of valuable knowledge that'll help you become customer obsessed and deliver impact at scale.
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- Radhika CH
- 23-01-23
Management book.
Great templates and techniques. Adding some stories would have made it engaging. For sure a Good read for leadership.
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- Placeholder
- 02-09-23
A must hear for everyone
was an eye opener to many processes at Amazon and enjoyed hearing it thoroughly
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- Sharat M.
- 11-05-23
Amazon's famous methodology in Practice
An enjoyable read which provides insights into how the Amazon leadership takes decisions, the management philosophy that has evolved within Amazon as the company scaled. The book argues that this management philosophy is fractal in nature and can be applied to even the smallest of the companies.
The authors explain the circumstances and how trusting this 'process' / management philosophy led to the development of much loved Amazon products and services like prime, kindle, AWS etc.
A good read overall!
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- Uma Iyer
- 29-01-23
Excellent narrative of Amazon way
Enjoyed the practical takeaways and product examples provided in the book. You can read specific chapters on its own as well.
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- Placeholder
- 24-07-21
Excellent book
Excellent book, even though I work at Amazon, this book provided me enthralling details which I wasn't aware. Amazon leadership principles are an amazing way to reinforce a culture any company can adopt to succeed.
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- Suresh
- 20-03-21
good narrative
learn about the basic principles which made Amazon Succesful. good to hear the digital journey of Amazon as they moved from online retail to the latest digital footprint across devices and backend.
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- Ayrus
- 09-02-22
Awesome
Very nice, this can be applied to any business and company. I suggest this book for everyone
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