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Zero to One

Written by: Peter Thiel, Blake Masters
Narrated by: Blake Masters
Length: 4 hrs and 50 mins
Categories: Business & Money, Careers
4.5 out of 5 stars (655 ratings)

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Publisher's Summary

What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to 10, adding more of something familiar.

"Every new creation goes from zero to one. This book is about how to get there. Peter Thiel has built multiple breakthrough companies, and Zero to One shows how." (Elon Musk, CEO of SpaceX and Tesla)

©2014 Peter Thiel (P)2014 Random House Audiobooks

Critic Reviews

"This book delivers completely new and refreshing ideas on how to create value in the world." (Mark Zuckerberg, CEO of Facebook)
"When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic." (Nassim Nicholas Taleb, author of The Black Swan)

More from the same

Author

Be inspired to build the future and not copy the past with the brilliant audiobook Zero to One, written by co-authors Peter Thiel and Blake Masters with an expert narration by Masters himself. These authors are hugely successful in their own right from the innovative ideas they have had in their own careers. Take their advice and gain the motivation you need to enter the thriving startup scene with a business concept that is truly original. Your creativity will be the driving force behind your success and this book will be the guide that shows you exactly how to get there. Available now from Audible.

What members say

Average Customer Ratings

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Best book for startup entrepreneur at all levels.

I can promise you will never be bored to read this if you are an entrepreneur/ wanna be entrepreneur.

6 people found this helpful

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Not that Good

Well, after reading so many positive reviews I thought of getting this book. But when I read I was disappointed by it. You will only get a few lines useful in each chapter that is 25 minutes long. Overall the book wasn't that bad but I got to learn a few tips and I will definitely that to my business.

1 person found this helpful

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not good

not any information which is helpful, its all about tech and there is no ground reality

1 person found this helpful

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great book

thought provoking book must read for everyone who wants to create better tomorrow, enjoyed listening and reading

3 people found this helpful

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Bhagwad gita of startups..

Just loved this book.. This is play book for business starting up.... Clears your head and give clarity. Inspires to think critical..

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must read for all the entrepreneurs

loved the book... a comprehensive view to look entrepreneurship ... read it to know how you can start from 0 and reach to your full potential..

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Must Listen

Peter and Blake present a case for the importance of innovation and why it's necessary.

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Some areas are really useful

The list of things to look at are useful. but it almost sounds like your start up has to be new and Monopoly else you are done. that is one way. a blue ocean thought but what about red ocean startup and how to live in it.

lets say a hotel business cuz others done serve as good. the author inclines towards not starting one at all.

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Worth a read

A must read for people with innovative ideas. However, I felt too much examples in the book which made me lost on the storyline often. However, definitely a booster for people having start up ideas.

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An eye opener

Definitely a must listen for an entrepreneur. Not also for software developers.
The book talks about how small increments cannot lead to success. To actually succeed one needs to monopolise the market and be the last mover. It's not required to be the first but the one who will put the nail in the coffin.

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  • Bradley Shaw
  • 25-05-18

If you work for a Startup download NOW

Great book if you work for a Startup or have founded a startup. Raad/dowbload/listen to this book. It is very insightful about how to make a difference and get your startup to move from 0 to 1.

1 person found this helpful

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  • Mattbutler04us
  • 07-05-19

From one of the smartest business minds of this era.

Brilliant. Peter is a genius. Better than the 10,000 other trashy books out here on this subject.

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  • Justin Yek
  • 17-01-19

Great Read

one of the most highly intellect people around silicon valley. recommend to all readers out there.

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  • Declan
  • 02-11-18

A challenge in perspective

The book gives a great viewpoint from the entrepreneur's perspective on economics and a companies position within it.

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  • Anik Islam
  • 20-09-18

Amazing!

Must listen if you’re a budding entrepreneur, or someone just looking for ideas for a business

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  • Brenda
  • 29-07-18

Nothing that it promises to be

Teaches you Zero to Nothing. It's simply a mild history lesson and a massive trumpet blowing session.

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  • Phani Raj
  • 26-06-18

No new insights

I struggled to finish. It was bland, more like summary of some already known happenings, with no new insights or learning. Narration was dry.

1 person found this helpful

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  • Avi
  • 30-12-17

greatest book on entrepreneurship

this book is a must read/listen for people looking to become entrepreneurs. thank you. .

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  • Anonymous User
  • 10-11-17

Enjoyed it

Good insights for founders and those who want to create something meaningful, recommended for fresh grads to think on good lines

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  • Akosua
  • 11-09-17

It's ok

A lot of it is just musings of Peter Thiel- lots of valuable contrarian insights but also a lot of just him sharing his musings about the future. The best parts were the parts where he gives actual insights into various aspects of start up life, talent acquisition, thinking about your product, sales, marketing ,selling your start up, founders etc etc but otherwise there's a lot of just talking about the future and his opinions on various things which are obviously biased. He also makes a lot of absolute statements that are no substantiated, value judgements and positivist statements.

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  • Ahmad
  • 27-04-16

Reality of starting a business

This book is definitely not for those seeking motivational words to get them pumped up. It is for those seeking to understand the reality of starting of business and what to expect of the real world. Excellent listen.

12 people found this helpful

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  • Tim
  • 20-08-15

Interesting listen

Although I found the narration dull and often found myself mentally drifting off to something else and having to rewind.

5 people found this helpful

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  • James
  • 17-11-15

Refreshingly old-fashioned

Thiel brings "progress" back from the intellectual wilderness alongside other currently unfashionable concepts like proactive planning and building our own future. I liked it.

3 people found this helpful

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  • Thomas
  • 12-09-15

Good topics, make you think about the future

Very good topics in the book, sometimes goes a bit far (e.g: comparison of founders with Gods and kings).
A lot of companies history examples are used.

7 people found this helpful

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  • 202
  • 11-05-17

One of the Most misleading books I've bought

I had to stop at chapter 9. The title is misleading. had to look at the cover several times to make sure i was listening to the correct audiobook. But even if i wanted to buy a book that was a mash up of politics, philosophy, business, religion, child education and history this would not be it. A lot of his theories on business, such as monopoly, is garbage in my opinion.
Complete letdown. I wouldn't recommend to anyone.

2 people found this helpful

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  • Amazon Customer
  • 28-02-16

Great book

While very condensed and not too many in depth examples of the application of Peter 's, it is a great book which summarises a couple of rules of thumb as well as his personal philosophy as an investor. Very highly recommend it!

2 people found this helpful

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  • Robin Waite
  • 15-09-15

Ok, not up to all the hype

In my opinion this book wasn't up to all the hype it had received. Personally I felt it was a little flat, and didn't leave me pumped up to embark on my next startup adventure.

I also felt, as an entrepreneur, that it lacked significant tips and substance to help or inspire me to do what I do now, but better and bigger. There are perhaps better books out there; for example The Lean Startup by Eric Reis kept making my mind wander off down little entrepreneurial side roads of inspiration, which I then used to kickstart elements of my business.

It is a good listen (the audiobook) in its own right. Well narrated, and well written and researched I would say.

But I was left uninspired. Basically Zero to One actually translates to you're either going to make it or you're not.

8 people found this helpful

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  • Y. Syed
  • 14-09-15

Very good advice for any tech startup

Shame about the performer's monotone delivery, otherwise, an excellent book.
If your planning a new startup, be ready to take notes and apply them, dispassionately to your grand idea.

2 people found this helpful

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  • T
  • 16-03-16

Profound and Insightful

The obvious intelligence of the writers is well organized to allow for easy listening. So good that I will be listening again. A lot of American businesspeople think they have a book in them and it ends up beong tragic ot obvious. This is an exception to that!

4 people found this helpful

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  • Amazon Customer
  • 26-01-20

The Founders book of enlightenment

Founding a tech business can be a lonely place when surrounded by centuries of books covering non tech related business.

Zero to One has to be the Bible for any tech StartUp or ScaleUp Founder/s, possibly the only book which goes deep into tech macro & viral economies of scale compared against out dated sectors rife for change through the power of technology.

If there was enough room on my body I’d have this book tattooed to it chapter and verse.

Gary Woodhead
Founder of CurveBlock

1 person found this helpful

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  • Anonymous User
  • 04-04-19

Poor reading

The narrator of this story really fails to demonstrate any expression. Very mono-tonal.
I was interested in the content but the narrator really put me to sleep every time I tried to listen.

4 people found this helpful

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  • Andrew
  • 06-07-15

OK, partly useful

Probably useful as a first business book, anyone that has studied this area before maybe a little disappointed.

The most interesting part of the book were the insights into Peter Thiels thinking.

2 people found this helpful

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  • Anonymous User
  • 05-02-20

Knowledgeable Insight

Really well put together and enjoyed taking notes. Highly recommend to any entrepreneur to listen.

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  • Harold
  • 26-10-19

too short

great listen for any investor in business. found it entertaining, educational and easy to follow

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  • Michael
  • 07-09-19

A new Bible!

Essential read for anyone who is interested in business - it offers a profound way of looking at commerce which will change the way you view the world. absolutely a must read!

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  • Anonymous User
  • 01-09-19

Great book for tech startups

Great book. Suits for entrepreneurs considering to kick start a tech startup. even otherwise there were many takeaways for any startups

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  • Anonymous User
  • 25-08-19

Made me realize I was def on the right path

I’m a denipreneur (I denied my true calling as from a child I had always believed that if I was an entrepreneurial would die like my dad did) but normal life never worked for me. I read a book like this and I know without a shadow of a doubt this is my jam. I’m in the right direction. So great to read. Thanks guys for sharing.

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  • A serravalle
  • 17-07-19

Must Read

For any founder, dreamer, tech evangelist, doom sayer, or anyone with any ideas for the future at all.

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  • Gerald
  • 12-07-19

Startup must read

This book is more about the startup mindset than anything else.
Peter Thiel encourages us to ask the tough questions before starting the business. Unfortunately too many of us rushed in without positioning ourselves well, myself included.
Wish I could have this book 10 years ago.

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  • Michael McCabe
  • 28-03-19

Insightful and succinct

Even though I am an experienced entrepreneur and startup founder there were many insights I gained from listening to the book. There were also several very accurate pieces of advice. A must for would-be founders.