She stood next to her husband when someone recognises the business and watched them turn straight back to him.
She's put three kids in daycare to build something she believed in, carried the guilt of that, and wondered if anyone would ever understand what her role actually was.
Em Jackson is the woman behind Jackson Dwellings in Gisborne, Victoria Australia and in this episode she doesn't hold back.
We talk about the phone call she made in tears when the business was at rock bottom, the high-interest revolving line of credit and what changed everything.
If you've ever been asked "but what do you actually do?" this one's for you.