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In this Episode, Trudy sits down with Carla and Liam to unpack the 40-year brand journey of Resort Brokers and why they decided it was time for a full rebrand. Carla walks through the early days of beige business cards, lime green logos and horizontal magazines, and how the brand evolved as the business grew, the market changed, and social media and personal branding became impossible to ignore. Liam shares what “brand” really means beyond a logo: the feeling people have after every touchpoint, from events and IMs to office signage and how the team shows up in person. Together they break down the thinking behind the new look and why it finally feels aligned with who Resort Brokers really are as accommodation specialists, not just another real estate agency.

Follow Resort Brokers:

https://www.instagram.com/resortbrokers/

https://www.facebook.com/ResortBrokersAustralia

https://www.youtube.com/@resortbrokersau

https://www.tiktok.com/@resortbrokersau

Timestamps:

00:00:00 - Introduction

00:00:24 - If service fails the brand fails

00:00:32 - Trudy introduces Carla and Liam

00:02:10 - How Carla accidentally became the family brand guardian

00:05:16 - The many lives of the Resort Brokers brand

00:08:17 - Moving from black and white to a fresh accommodation led identity

00:09:16 - What a brand really is in 2025

00:11:25 - Personal brands social media and experience driven branding

00:15:11 - The challenge of branding multiple asset classes

00:19:09 - Three brand pillars properties firm brand and personal brand

00:20:00 - Bespoke IMs that mirror the developers vision

00:22:33 - Why the new look finally feels like “us”

00:23:34 - Old school prospecting 20 visits a week

00:24:23 - Note cards stamps and why physical mail still cuts through

00:26:08 - Service as the real brand in a world of OTAs

00:28:36 - Why video is still the most underused growth lever for operators

00:30:03 - Turning one shoot into a library of content

00:31:30 - Keeping up with clients’ marketing and what’s next for the brand

00:32:06 - Reviews