#03 How Personality-Driven Content Builds Demand (with Andy Lambert)
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#03 How Personality-Driven Content Builds Demand (with Andy Lambert)
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Harry and James are joined by our first-ever guest, Andy Lambert (co-founder of ContentCal and former Adobe leader), to unpack one of the biggest shifts in B2B right now: personality-led growth.
Andy shares his journey from building ContentCal into a global platform used by 100,000+ users, to scaling Adobe Express into a product used by millions, and the lessons learned along the way.
In this episode, we cover:
- Why every company is now in the media business
- How personality-driven content builds trust and demand
- The power of consistency and series-led content
- Andy’s “spheres of influence” framework for word-of-mouth growth
- Honest stories from scaling and selling a startup
If you want your brand to be remembered before buyers even start searching, this episode is for you.
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