05: How Do You Find Your First Real Customers?
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05: How Do You Find Your First Real Customers?
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Finding your first few customers is the start, but to acquire the next hundred, you need a repeatable engine.In this episode, Sam and Ollie break down real go‑to‑market strategy, including ICP evolution, channel testing, messaging, funnels, and the metrics that matter.
Chapters
00:00 – Introduction
01:00 – Early vs ideal customers
03:50 – TigerSpike GTM evolution
08:30 – LinkedIn as a growth engine
14:15 – The ‘everyone is my customer’ trap
16:00 – Funnels (Awareness → Consideration → Action)
20:25 – B2B vs B2C funnel examples
23:00 – Founder-led sales
30:00 – Metrics that matterKey Insights:
- Early wins come from hustle
- Later wins come from systems
- Funnels create clarity
- Be disciplined about your ICP
About DQventuresDQventures is a global venture builder run by six exited founders who have invested in 100+ companies. They help experienced professionals validate, build, and scale sustainable businesses.