A behind-the-scenes conversation about what it really looks like to build a mission-driven business when the calling is clear—but the right audience, business model, and growth path are still being discovered.

In this episode, I’m joined by Julie Raque, keynote speaker and workshop facilitator who empowers women through storytelling, reflection, and practical tools designed to build confidence, resilience, and self-leadership.

What we explored:

• The early trust-building challenge of launching a speaking-based business
• Why startup discovery is about gathering data—not chasing random opportunities
• The complexity of business models where the buyer and end user are different
• How authenticity and personal story can become trust-building assets
• Why narrowing your audience creates stronger momentum, mastery, and sustainability

When the work is meaningful, it’s tempting to say yes to every possible audience. But sustainable growth often comes from getting radically clear on one pocket first—then building from there.

Julie’s links:
→ Website: https://www.raquepmsolutions.com/
→ Speaking Profile: https://www.raquepmsolutions.com/speaking

Sophie’s links:
👁️ Work with me: bio.site/ren.wellbeing
👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/
👁️ Everything else: https://www.ren-wellbeing.com/
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