077: Write Client Proposals That Close
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077: Write Client Proposals That Close
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—>>https://www.askmecoach.com/
You already won the client, then your proposal talked them right back out of it.
Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words.
Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."