10: The Shift Sessions: Creator Portfolio Producers

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10: The Shift Sessions: Creator Portfolio Producers

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About this listen

How can brands get creator partnerships right?

In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.

Key Discussion Points

How to tap into creators’ audiences.
How to measure the success of creator partnerships.
How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.

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